Marketing Specialist, Personal Care
Current. Provide marketing services to the EMEA region and support other regions. Generate sales tools to the Personal Care market (collateral, brochures, etc.). Research and generate market trend analyses within the Personal Care industry. Translate trends into formulation and promotion opportunities with close collaboration with the sales and technical team (scientists and formulators). Develop marketing tools, campaigns and initiatives. Review and analyze product launches, technologies and benefit claims and share the findings with the commercial team through “success stories”. Create clear product positioning and value proposition . Lead the organization of global sales tradeshows by collaborating with external vendors and internally with the cross-functional teams and allocate the resources. Content management and creation for social media (LinkedIn and Instagram), website and internal channels (Intranet)