17+ years of a dynamic and accomplished career in leading FMCG and E-commerce companies.With a solid experience in Business Strategy, Digital and e-commerce, and ownership of the P&L.Strong leadership track record and passion for developing and managing high performing teams. International experience in both developed and developing marketsFocused on making key decisions and work with different teams to achieve goals and solve problems.Committed to Diversity, Equality and Inclusion. Entrepreneur, creating, developing and managing my own business until exit. Disruptive and game-changer. I’m goal-driven and like to make things happen.
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Co-Founder And CeoGrupo HugLisbon, Portugal -
Co-Founder & CeoGrupo Hug Feb 2023 - PresentLisbon, Portugal -
Chief Marketing OfficerBluequo May 2022 - Jun 2023Portugal -
Marketing & E-Commerce DirectorSephora May 2019 - May 2022Lisboa E Região, Portugal -
FounderMaray Jun 2017 - Sep 2019LisbonSet up in 2017, Maray has put an ethnic cosmopolitan spin on the "made in Portugal" trademark. Inspired by exotic countries with an "all things artisanal" atmosphere where colours and textures are everywhere, I found the Portuguese shoe industry to be perfect when it came to the quality and know how I was looking for in order to produce the collections. Maray is invested in putting forward a daring reinterpretation of classic shoes through a bold composition of different colours… Show more Set up in 2017, Maray has put an ethnic cosmopolitan spin on the "made in Portugal" trademark. Inspired by exotic countries with an "all things artisanal" atmosphere where colours and textures are everywhere, I found the Portuguese shoe industry to be perfect when it came to the quality and know how I was looking for in order to produce the collections. Maray is invested in putting forward a daring reinterpretation of classic shoes through a bold composition of different colours, textures and materials. Formerly Marketing Director at L'Oréal Portugal, I tap into my passion for fashion and make-up to design products that are all about fun, individuality and sense of humour. Show less -
Marketing Director L'Oréal ProfessionelL'Oréal Oct 2012 - May 2019PortugalKEY RESPONSABILITIES:- Identify local market drivers and develop deep consumer knowledge to roll-out global strategies locally- Assure good coordination and communication between marketing, commercial and education strategic and action plans - Develop, Recruit and manage a high potential and performing teams -
Market Research DirectorL'Oréal Apr 2012 - Sep 2012PortugalKEY RESPONSABILITIES:- Management and execution of all research studies of L’Oreal Portugal- Analyze and comment market trends and market shares - Develop market analysis -
Group Brand Manager Make UpL'Oréal Oct 2011 - Sep 2012BrasilKEY RESPONSABILITIES:- Define and implement a distribution & merchandising strategy for both brands in the country- Develop local production for international products & New products for the local market -
Bussiness Unit Manager Make UpL'Oréal Jan 2011 - Oct 2011PortugalKEY RESPONSABILITIES:- Develop consumer knowledge on an underdeveloped category: identify business opportunities, trends & future consumer needs.- Develop and implement a communication and marketing plan - Coordenate promotional and trademarketing activities- Mobilize teams for a common brand strategy between different departments -
Group Brand Manager - Garnier Skin Care, Body Care, Sun Care, DeodorantsL'Oréal Sep 2006 - Dec 2010Portugal
Rita Corrêa Mendes Skills
Rita Corrêa Mendes Education Details
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Gestão De Marketing
Frequently Asked Questions about Rita Corrêa Mendes
What company does Rita Corrêa Mendes work for?
Rita Corrêa Mendes works for Grupo Hug
What is Rita Corrêa Mendes's role at the current company?
Rita Corrêa Mendes's current role is Co-Founder and CEO.
What schools did Rita Corrêa Mendes attend?
Rita Corrêa Mendes attended Instituto Superior De Comunicação Empresarial.
What skills is Rita Corrêa Mendes known for?
Rita Corrêa Mendes has skills like Marketing Strategy, Marketing Management, Integrated Marketing, Marketing, Brand Development, Brand Management, Pr, Marketing Communication, Fmcg, Strategy, B2b, Advertising.
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