-Developed engaging branding content and social media posts to amplify client reach and brand awareness for the Paris 2024 Olympic Campaign and sponsored athletes.-Drafted media release materials for consumer brands such as Procter & Gamble. Conducted comprehensive media monitoring and reported competitors' coverage and social media trends. Identified key opportunities and potential risks for clients, ensuring strategic communication-Supported supervisors in research and updating social media influencer lists for brand Campaigns. Prepared research reports and presentations, social media content, internal communications, and media relations materials tailored to client needs (LI-NING1990). -Collaborated with the team to develop creative briefs and brainstorm ideas for client projects, ensuring alignment with client goals. Managed projects efficiently to deliver successful outcomes.

-Conducted comprehensive research of global digital social media performance across platforms, and gathered Data including TikTok, Instagram, and Twitter for eCommerce websites, identifying key opportunities for consumer feedback. This analysis led to the formulation and communication of strategic promotion solutions, resulting in heightened brand identification.-Analyzed and monitored more than 10 news sources and industry trends worldwide for PR movements, leading to the identification of 15 high-impact media articles and posts. Applied fresh insights to contribute to the optimization of three successful weekly posts for the AliExpress official account.-Collaborated and worked independently with local and international cross-functional teams and business partners to orchestrate employee engagement activities, effectively promoting, and reinforcing the organizational culture. Helped the production and hosting of company news channels, ensuring a 100% alignment of PR efforts with the broader company communications strategy.-Contributed significantly to team meetings and brainstorming sessions, compiling over 10 innovative ideas and insights. Played a supporting role in the timely execution of 5+ AliExpress PR movements, navigating and aligning with international policies.

-Assisted in the promotion of the Digital Enterprise Management Association's Instagram social media presence, increasing online engagement and a broader reach among students and professionals.-Attended In-person promotional events and engaged with undergraduate students, providing information about the association.-Facilitated connections between students from diverse academic backgrounds and the association, creating a more inclusive and diverse community of members.

-Developed, planned, and executed a diverse portfolio of 12+ weekly events and presentations aimed at engaging and captivating 5-10 international and exchange students in each session. These events fostered an enriched understanding of Canadian society and culture.-Collaborated closely with supervisors and executives to craft and deliver tailor-made conferences for international students, resulting in a notable uptick in student participation and overall satisfaction.-Championed the organization and presentation of campus-wide events dedicated to promoting international education and celebrating diversity. Achieved substantial attendance from both students and faculty members, effectively fostering a sense of global inclusivity.-Supported a professional development conference featuring prominent industry professionals, defined invaluable networking opportunities, and offering deep insights into students' chosen fields of study. This initiative led to a significant surge in student participation and garnered positive feedback.

-Executed precise written translations (English to Chinese) for effective cross-cultural communication.-Facilitated connections between overseas sponsors and Chinese children through personalized letters.-Applied cultural nuances in translations to deepen understanding for sponsored children.Enhanced the overall communication experience, fostering meaningful connections between sponsors and beneficiaries.