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Rita Santos is a Data and CRM Strategy Manager at HW3. She possess expertise in marketing, marketing strategy, social media marketing, product marketing, advertising and 14 more skills. She is proficient in Italian. Colleagues describe her as "Rita was a valuable part of my Content and Brand team. She is creative and clever, witty and fun to work with. I worked with Rita for nearly three years: she took the seat next to me in her first job, straight out of college, and we worked side-by-side since then. I've seen her mature and learn at a dizzying rate. Every new challenge that is thrown her way, every new role she acquires, Rita has always stepped up to it. Training and managing a growing group of freelancers, leading them on several Social Media channels, Rita discovered a whole new revenue channel for the Startup as it grew. She did this in a way and with an efficiency that prove that she is both independent and performance-minded. Later, she became our Email Marketer / CRM executive: I can't exaggerate how well she did for herself, managing 2 already large, and growing, email databases (supply and demand), taking charge of the email flow between the company and its customers and sending out spirited, funny, interesting newsletters, tailored to fit audiences so different from each other as Investors and Students. As a CRM Exec, Rita's keen, performance-driven mind, is definitely an asset. She doesn't read a piece on "what is working for email marketers in 2016" and just implements it, she'd go try and test everything for herself, and build on her findings. These 3 years have been a pleasure. I really, really recommend Rita." and "I've worked directly with Rita in many fields that range from e-mail marketing to print media management. She's the kind of young professional that is always willing to learn, evolve and go the extra mile in order to get the job done. I strongly believe that she will be a valuable team member regardless the business area or professional role."
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Data And Crm Strategy ManagerHw3London, Gb -
Head Of Crm & DataPangea Talent Solutions Mar 2023 - PresentLondon, London, Gb -
Senior Crm & Data ManagerPangea Talent Solutions May 2022 - Mar 2023London, London, Gb -
Data & Crm ManagerPangea Talent Solutions Jan 2020 - May 2022London, London, Gb -
Crm ManagerBinary District Oct 2018 - Dec 2019Tampere, Fi· Developed and implemented the CRM strategy for the company, both for retention and acquisition.· Single-handedly grew the Binary District database by 110% in just six months. Some of the tactics included adding GDPR compliant opt-in boxes to event registration forms, having community managers with tablets during events collecting newsletter signups, creating landing pages to promote downloadable e-books and pop-up implementation.· Responsible for maintaining structured and well segmented databases for both Binary District and Primalbase.· Grew email to be the 3rd biggest source of bookings for Primalbase (after Google Search and Unknown).· In Q3 2018, reduced the unsubscribe rate by 76.6% v previous quarter.· Managed the implementation of Autopilot as a new ESP/Email marketing tool for both Binary District and Primalbase.· Set up automated email journeys for Binary District events covering all stages of purchase (registration confirmation, abandoned cart, event details, feedback forms post event, etc).· Created and implemented automated email journeys for Primalbase (registration confirmation, NPS, feedback forms for the different office locations, booking journeys, among others).· Constantly perform tests and optimisation on email campaigns to increase engagement. In Q2 2019, our overall email performance showed an open rate of +23.4% above industry benchmark and CTR +6.25% above industry average for Binary District.· Responsible for all direct communications with our customers through a well-thought CRM strategy.· Responsible for CRM reporting (monthly and quarterly reports) directly to the Head of Marketing and the Senior Management team (Managing Director and CEO).· Coordinated with the Dev and Design teams to implement new features on the website to promote email signups. -
Crm ExecutiveEsi Media Jun 2018 - Sep 2018London, England, Gb· Set up user acquisition campaigns (using Facebook Instant Articles, onsite MPUs and ads, and email solus campaigns) for various newsletters. · Analysed and developed customer audience insights for the Editorial teams for newsletter performance and optimisation.· Implemented and managed the new The Independent Sport newsletter ahead of the 2018 World cup (from template creation to welcome journey, daily newsletter send and reporting).· Responsible for CRM reporting (weekly, monthly and quarterly reports) for Editorial, Commercial and Senior Management teams -
Crm Acquisition ExecutiveNorthern And Shell Dec 2016 - May 2018London, England, GbCreated and implemented email campaigns for OK! Magazine, Daily Express, Sunday Express, Daily Star, New! Magazine and Star Magazine, by working closely with the Editorial, Sales, Creative Solutions, Design and Production Teams. · Generated over 2.5 million campaign entries in 2017 across all Northern & Shell brands and have grown the size of the database over 40% WoW in Q1 2017 and over 20% WoW in Q2 2017.· Responsible for acquiring new users to Northern & Shell’s database and creating the strategy for user acquisition.· Set up data capture campaigns on the websites and promote them on Social Media (Facebook Ads), Google (SEM) and through partnerships with brands.· Managed the integration of Google Analytics with campaign software Wayin and the same software with registration system Gigya, which has not only helped increase acquisition but also improved the team’s reporting and data analysis. -
Crm ExecutiveUniplaces Jan 2015 - Sep 2016Lisbon, PtAfter a year working in Social Media and Lead Generation, I decided I wanted to develop other skills, so I moved to the Content team and started leading our Email Marketing efforts.At the same time, I manage our offline marketing channels (merchandising), assisting the team with materials needed to promote the company both in events and universities across Europe.I help with Event Management, helping organise multiple events in which the team represents Uniplaces, both with merchandising and logistics.At last, I also helped the Partnerships team closing partnerships in both Portugal and the UK. -
Social Media Executive & Lead Generation ExecutiveUniplaces Dec 2013 - Dec 2014Lisbon, PtAs the company evolved, so did my role there. I started managing the Social Media channels where we were present and kept leading the efforts being done in order to organically increase the volume of bookings though Social Media and classified websites.I managed a team of freelancers, who increased our presence throughout classified websites by posting our listings in websites such as Gumtree, Spareroom, OLX, Erasmusu, among others. -
Marketing InternUniplaces Aug 2013 - Nov 2013Lisbon, PtI joined Uniplaces when it was a very early stage Startup. I helped promoting Uniplaces in Social platforms (Facebook, Twitter, etc) and classified websites, growing these platforms to be the biggest sources of bookings in the company at the time.I also helped the Customer Support and Bookings teams when needed, helping students finding accommodation in Uniplaces.
Rita Santos Skills
Rita Santos Education Details
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Escola Superior De Comunicação SocialAdvertising And Marketing -
Faculdade De Letras Da Universidade De LisboaItalian Language
Frequently Asked Questions about Rita Santos
What company does Rita Santos work for?
Rita Santos works for Hw3
What is Rita Santos's role at the current company?
Rita Santos's current role is Data and CRM Strategy Manager.
What is Rita Santos's email address?
Rita Santos's email address is ri****@****ing.com
What is Rita Santos's direct phone number?
Rita Santos's direct phone number is +4475624*****
What schools did Rita Santos attend?
Rita Santos attended Escola Superior De Comunicação Social, Faculdade De Letras Da Universidade De Lisboa.
What are some of Rita Santos's interests?
Rita Santos has interest in Viagens, Empreendedorismo, Voluntariado, Environment, Guitarra, Advertising, Music, Science And Technology, Guitar Playing, Human Rights.
What skills is Rita Santos known for?
Rita Santos has skills like Marketing, Marketing Strategy, Social Media Marketing, Product Marketing, Advertising, Services Marketing, Marketing Research, Teamwork, Consumer Behaviour, Email Marketing, Microsoft Excel, Crm.
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