This brand is the result of a profound transformation and the maturing of a new perspective over time, reflecting a renewed essence and an intentional purpose. Collaborating directly with partners on this project strengthens my leadership skills and stimulates my creativity to propose innovative solutions to every challenge. Exploring different markets, such as catering, tourism, sports, health and sustainable brands, allows me to merge technical and artistic knowledge, developing visual identity, product design, layout, packaging and photography. With each project, I find an opportunity to grow and create something that goes beyond the aesthetic: solutions that integrate function and meaning. This path is as much a mirror of my personal trajectory as it is a manifestation of everything I believe in and value in design: transforming ideas into experiences that touch and engage.

Audience monitoring for OOH & DOOHAs a founder, I played a decisive role in the entire innovation process and in the strategic management of the startup, collaborating directly in defining pioneering solutions and building impactful partnerships. In addition, I represented Wonk at high-profile events such as the Web Summit and investor conferences, reinforcing the company's vision and fostering collaborative networks that were essential to the project's growth.At Wonk, as CMO, I was responsible for creating and implementing the communications and marketing strategy, aligning campaigns with the sales department's objectives to ensure a clear and effective message. I led initiatives that positioned the company in the audience monitoring and analysis market for outdoor advertising, digital signage and marketing activations, helping to strengthen our brand and expand the business.

At PAZ Design, I have worked directly on branding and packaging projects for some of the Jerónimo Martins Group's most iconic brands, including Pingo Doce, MasterChef, Amanhecer and Biedronka, focusing on creating innovative designs aligned with consumer needs.Strategic Packaging: Creation of packaging for diversified product lines, ensuring a balance between aesthetics and functionality.International Adaptation: Development of projects for the Polish market (Biedronka), with solutions adjusted to the local cultural and commercial context.Collaborative work: Partnering with multidisciplinary teams, ensuring high-quality deliveries within the stipulated deadlines.This experience has consolidated my ability to combine creativity and strategy in projects that reach and captivate different audiences, contributing to the success and identity of major brands.

01. Communication Designer02. Identity03. Packaging04. Editorial Design05. Merchandising06. Graphic Design

01. Communication Designer02. Graphic Designer03. Merchandising04. Copy05. Editorial Design

01. Aconselhar o melhor aos clientes02. Estudar os traços dos clientes para uma melhor escolha03. Criar necessidades no cliente 04. Registar vendas e assistências técnicas

01. Cargo de Designer Gráfico02. Capacidade de entender o desenvolver os briefings apresentados pelo Cliente03. Capacidade de escolher o melhor caminho para solucionar o Briefing04. Diversidade de conhecimento em Softwares05. Ser comunicativa e critica06. Saber integra-se em equipas de trabalho e no meio de mercado

Designer estagiária