Rita Finley, Mba is a Category Management/Insights at The Emerson Group (A Consumer Products Equity Organization) | Growth thru Category & Shopper Insights at The Emerson Group (A Consumer Products Equity Organization). She possess expertise in customer insight, shopper marketing, segmentation, consumer products, product marketing and 44 more skills. Colleagues describe her as "I wanted to take a minute and write a recommendation on Rita's behalf. It is the least I can do for all of the times Rita helped me with common client opportunities. I helped managed the IRI and Acxiom partnership for five years and during that time Rita was my contact at IRI. She was in charge of bringing Acxiom's PersonicX household segmentation and IRI's panel to market as a combined product. She helped develop the original PersonicX profiles for CPG. Two web-based shopper insights applications at IRI and dozens of satisfied clients latter here we are! Without Rita's hard work, industry knowledge, and her fantastic client service skills, none of this would have been possible. Rita was vital in helping develop the PersonicX segmentation for CPG. She helped Acxiom and IRI uncover additional life stage and life style attributes at the HH level that better predict category & brand consumption. She is a true CPG industry professional with real insights on the shopper." and "I would highly recommend Rita for any role involving strategic analytics and customer engagement. Her ability to synthesize data and translate to action is best in class."