Rita Cunha Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brazil

PR and external communication consulting for clients and PR agencies.

São Paulo, Brazil

To align with Meta’s business priorities, I focused on the Creator Economy, developing specific comms strategies and editorial partnerships in Latin America.Main Responsibilities: • Supported country's comms teams to build and manage relationship with the local press. • Developed and executed creative communication plans and content projects including local creators, media companies and public figures to support Sports, Communities, News, Gaming and other vertical’s strategic projects announcements in each country. • Led PR agencies in 5 different countries and global cross-functional work streams. • Created reactive comms for issues management.

São Paulo, Brazil

As Facebook’s head of public relations at the PR agency, I could work side by side at Facebook’s headquarters in Brazil for more than two years. Then, I moved to OLX Brazil and one year later, Meta offered me a permanent position to manage product communications for Latin America. I led Facebook’s new features and technologies launches proactively or reactively in Brazil, Argentina, Colombia and Mexico. I supported Meta to achieve a high quality external exposure in innovation and built strong bridges with key regional stakeholders and leaders.Main responsibilities:- Led regional Meta product announcements about Facebook, Messenger, Gaming, Groups, Pages, Video (Facebook Watch, Stories and Reels), Avatars and others. - Drove regional comms efforts to boost consumer engagement and brand connection, supporting the Product and Marketing teams to coordinate the Carnival, Pride Month, Emoji Day, Year in Review, etc. - Assessed risks when sharing sensitive announcements and proposed crisis management solutions.- Developed and coordinated content-first initiatives with creators, public figures and media companies - Analyzed data for external comms use - Leveraged speaking and media opportunities - Mentored and trained executives for external engagements - Managed PR agencies in 4 different countries and complex work streams across the globe

Responsible for creating and executing new strategic communications and brand awareness initiatives to promote OLX in Brazil and support the company's local M&A strategy. I greatly contributed to position the company as a source of data for the press and increased consideration and reputation in target markets. Main Responsibilities: • Deepened the brand and product awareness in the market through local earned media, positioning OLX as a leading and trusted source of information in the industry. • Established OLX as an influential stakeholder and protected business interests through government and institutional relations. • Managed day-to-day press relations - proactively pitching and reactively handling. • Drafted press briefings, talking points, runs of show, and media advisories. • Developed and pursued opportunities to position OLX executives as thought leaders in key areas such as future of e-commerce, Real Estate, Cars and others. • Served as a key liaison across departments, ensuring consistency and standards for communications reaching internal and external audiences. • Defined company's key messages and created Q&A documents to support high level executives in events and press interviews. • Managed crisis and issues effectively. • Developed media relations with top-tier Brazilian and international media outlets. • Supported social media content and strategy planning, monitored user interaction and brand positioning. • Supported the coordination of the Company’s digital and PR agency.• Managed Communications budget.

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

Responsible for the integration of communication after Nokia's acquisition by Microsoft.

London, United Kingdom

Clients: Oracle and McAfee do Brasil

Responsible for the implementation of the internal and external communication department of the company and management of the press relations.

Clients: Sterling Commerce, Brasilprev (Internal Communication), Banco Espírito Santo, Intermec Technologies and Eli Lilly Lab.

Clients: MercadoLivre.com, Superkit, Tandberg Data, SND, Circodélico, and others.

Post Graduated In, Market Communication

Marketing

Bachelor'S Degree, Communication - Journalism

Journalism