• Responsibilities include definition of Branding Strategy (creation of brand identity and positioning), development of Digital Marketing plan (e-mail marketing campaigns, social media plan and SEO/SEM), preparation of Digital Product Merchandising (product visuals) and definition of Loyalty program;• In charge of Social Media management (Instagram and Facebook) and Content Creation for Social Media and Website (Wordpress);• Coordinate daily Operations.

• Developed a Consultancy project for Lipton, with the goal of finding strategies to launch a new Lipton product;• Conducted research on the following topics: Brand Diagnosis, Brand Identity, Brand Positioning, Strategy and Communication recommendations.

• Coordinated timing of NERI events• Drew up and signed minutes of the Board meetings• Represented the Students of International Relations within the University Board