Rita J. King is known for her ability to apply imagination to tackling the world’s most complex challenges. She has investigated disaster zones, advised senior executives within Fortune 50 companies and written intimate stories for private use in families so people can understand one another on a deeper level. No matter how different these projects may seem on the surface, Rita focuses on the one question that connects every challenge people face:How can people take meaningful action at critical moments to keep moving forward — despite fear and uncertainty?Rita sees this unique moment in history — between the Industrial and Intelligence Eras — as the dawn of the Imagination Age, a time that demands creative approaches to leadership, problem-solving, and teamwork. Rita has been interviewed and featured in over 25 books including Manoush Zomorodi’s BORED AND BRILLIANT (Macmillan), Rob Walker’s THE ART OF NOTICING (Penguin Random House) and The New York Times bestselling author Chris Guillebeau’s THE HAPPINESS OF PURSUIT (Penguin Random House). Features written by Rita or about her work have been featured in many publications including The New York Times, Fast Company, Forbes, The Design Observer, TIME, Scientific American, CNN, NPR and The Village Voice. She has been interviewed by The Wall Street Journal multiple times, including in October 2024.For over a decade, Rita served as Executive Vice President of Science House in New York City, where she advised Fortune 50 CEOs, CIOs, and senior executives on aligning organizational goals with ways of working. As a futurist at the National Academy of Sciences Science and Entertainment Exchange, Rita has collaborated with some of the most creative minds in Hollywood and TV to design future scenarios, technologies, and characters. She has held fellowships at institutions like The Aspen Institute, The Salzburg Global Forum and The Carnegie Council for Ethics in International Affairs, applying her imagination to issues of security, culture, and ethics. As an investigative journalist she spent six months in the Gulf Coast investigating corporate profiteering after Hurricane Katrina. She is currently a resident research fellow at The Center for Engineered Natural Intelligence and the Arthur C. Clarke Center for Human Imagination at UC San Diego. Today, she channels all of her expertise into Power Pairs, a simple and useful method that empowers individuals and teams to effectively move forward through any challenges or opportunities they may face.