Rita Juul Email & Phone Number

Selected to lead 4 project teams and coordinate activities for successful conversion of $2B bank into $20B BankDeveloped and implemented new program management competency for organizationLed development of business strategy across bankCollaborated on development of Small business strategy including market analysis, operational process review, organizational structure, products, technology needs and customer experienceDeveloped and implemented strategy to build Treasury Management & Payment Service business as key bank initiative. Completed assessment to determine operating framework including organization structure, sales, products, technology and customer and operational support to meet business objectives.

Project lead for cross organizational engagement to define a common HR infrastructure in Canada and transition employees to the new platform. Engagement includes working with Senior HR leaders to provide a recommendation for consolidation of payroll, benefits, HR information and core HR Services and effective implementation leveraging communication and change management strategies.

Established product management function covering Deposits, Treasury Management and Payment cards.Developed product strategy for all areas managing resources and revenue growth.Launched new deposit rewards product and develop retail strategy and business plan for card & deposit productsChampioned compliance and risk initiatives to satisfy regulatory requirements Worked on cross functional team to develop change management model and new project management methodolgoy

Led product development and marketing for Ameriprise brokerage products, cash strategy and cash management account.-developed new cash management account strategy including online experience, cash product restructuring, and repositioning-developed and implemented overall brokerage strategy including new online fixed income and options capabilities and margin balance turnaround -led recovery of money fund "breaking the buck"

Managed and grew profitable relationship with top tier MasterCard members - Sears and Metris Co (now HSBC).-strategic development of Hispanic segment, implementing first Hispanic Forum for MasterCard members-client relationship management supporting key revenue growth through joint annual planning initiatives: prepaid cards, e-commerce solutions, research, database mining tools, cobrand relationship sourcing, small business

Created and led new marketing services organization to support acquisition, portfolio management, new product launches and marketing intelligence. Business development, new account acquisition, portfolio growth and retention, marketing programs and loyalty program development. Covered credit cards, cobrand cards, small business cards and loans and credit lines.-Launched new Worldperks Visa credit card program in record time.

Mba

B.S., Biology, Food & Nutrition Sciences

Education record

Education record