Asst. Manager Digital Content Strategy
CurrentPlayed a key role in enhancing brand visibility by leading strategic content campaigns. Led the development of campaign templates to standardize processes and ensure maximum efficiency aligned with the marketing framework.Spearheaded the 'Evergreen' project, introducing a new content delivery method focused on simplifying the customer journey, helping consumers easily find and purchase products that meet their needs. Oversaw campaign planning, market analysis to identify trends, and developed targeted content strategies to engage diverse demographics and boost overall online presence.