Senior Associate Vice President, Drexel Business Services
Philadelphia, Pennsylvania
In this role, I was responsible for the vision and management of the campus marketplace, including housing, dining and retail. Utilizing strong internal and external partnerships and building a strong team, I created and implemented services that were customer responsive and result in increased profitability. Revenue increased 40% from $50.7M to $71.2M in five years, dining sales increased 56%, housing revenue 32%, daily parking sales 139%, and conference revenue by 30%. Highlights include:• Developed and implemented the Campus Dining Master Plan to redefine dining with an emphasis on contemporary dining options, new and renovated dining locations, sustainability initiatives, organizational stability, and profitability. • Developed and implemented the Drexel Retail Master Plan, which envisioned a greater student and community experience through new and renovated locations that focused on place-making and promoted a seamless integration between the campus and the community.• Team leader for the design and development of the Urban Eatery, a $9.3M, 20,000 square foot, 400-seat dining location featuring six individual platforms and a lounge equipped for media events, presentations, and group study. Secured nearly 100% of funding needed from third-party partnerships.• Conceived and opened the Northside Dining Terrace in alignment with customer preferences and potential for high return on investment, and identified the site, which took advantage of existing infrastructure and decreased building costs. In its first year, sales were over $5.2M and customer satisfaction with campus dining increased by 5%.• Created and implemented the 2-Year Residency Program to meet a growing demand for housing accommodations that best complement a student’s academic experience. Established criteria and created a portfolio of housing options that provided a wide range of lifestyle and economic options. In full implementation, compliance was 85% in year one and 99% by year three.