Rita Lyons Email & Phone Number

West Virginia, United States

Wheeling, West Virginia Area

I work in the Marketing Department to develop campaign and copy concepts for the college and create print ready publications as well as web graphics. These pieces include billboards, postcards, flyers, applications, banner ads, and brochures. The design team is responsible for all event and promotional photography as well as social media promotion and web updates. In addition to photography, I am responsible for the marketing videos in the office. I set up, shoot, and edit promotional videos featuring students and programs. We also create all internal forms and communication to maintain a continuity of brand within the college. Projects can range anywhere from an immediate deadline to months in advance, so prioritizing is very important, and I manage my time effectively to meet all deadlines.

Moundsville, Wv

I managed social media accounts and offered suggestions as how to more efficiently reach our membership and potential members. I tripled our followers and boosted our organic impressions and interaction significantly. I focused on developing an engaged page that not only kept our membership informed, but also encouraged the general public to get involved with our projects as well. I moved the organization away from haphazard branding by developing and strengthening the brand image. The stronger brand gave us a more consistent public image, ensuring that we were being viewed from the best angles. I implemented a reliable e-blast system to replace the old, failing model and began condensing communication into easier to digest packages. I updated the newsletter look and format to streamline it, helping the readers easily identify the important information sections.Updating our branding, communication efforts, and social media accounts was a long and ongoing process. I focused on keeping members fully informed and promoting our events and offers, increasing attendance at many of our functions.

Wheeling, Wv

Create corporate collateral and advertising including direct mail, catalogs, social media elements, and e-blasts. Conceptualize and create full spectrum marketing campaigns including email, online, print, and in-store POP kits for advertising sale events. Create graphics for online advertising, web-enabled interactive kiosks and websites. Streamlined catalog creation processes to take a fraction of the time. Ensure that all pieces meet proper printing or web specifications. Mail America is a full service Marketing and Direct Mail company, headquartered in Wheeling, WV.

Wheeling, West Virginia Area