Rita Maurício Email & Phone Number

Lisboa E Região, Portugal

Manage end-to-end market research projects (design, implementation and reporting), promoting effective use of insights in marketing campaigns, brand positioning, new business developments, customer acquisition and operational improvement.Deep-dive analysis to understand market trends and what determines and drives customer experience and loyalty.Interface with agencies conducting contracted projects, including Benchmark researches, Sponsored music events, Focus groups and Eye-tracking.Work with Vodafone Group developing global research projects.Main research fields: Net Promoter Score; Brand performance; Campaign analysis; Sponsored music events (Vodafone Paredes de Coura, Rock in Rio, Vodafone Mexefest); Youth segment (Yorn, Yorn Shake it); Digital UX and development (Vodafone Apps, My Vodafone, Website).

Lisboa E Região, Portugal

Direct support to Head of Online and the management team with relevant data & necessary analysis.Responsible for the Voice of the customer program: gather customers' feedback about their online experience, through Web surveys (Adobe Surveys) and Verbatim analysis (Clarabridge).Responsible for implementing and promoting the use of Omniture - current Adobe Analytics - which included giving workshops to end users, user management, the creation of customized reports, periodic dashboards, etc.Attended Adobe Summit EMEA (2011 & 2012).

Internship

Master, Business Administration

Thesis "What motivates performance in online communities?"

Erasmus, Paris, France

Undergraduate, Management

Erasmus, Leuven, Belgium