Strategy&Blue is a boutique data driven market advisory and consulting firm that specialises in providing strategic advisory support mostly to startups in the US, Canada, Europe, Middle East and Australia. The work mainly involves advising on market entry strategy, expansion strategy, identifying strategic opportunities / gaps (blue ocean strategy), and location analysis.The key focus is disruptive sectors and industries, including the high tech, new energy verticals, and sustainability.

Associated with several start-ups in the management consulting, research and advisory space. These start-ups are mostly in the disruptive tech (such as healthtech, CCS, green hydrogen, EV, green building, etc.) space. I am also associated with some key cyber security companies as external researcher/ consultant.My work ranges from market research and competitive intelligence to complex projects like product-market fit, blue ocean strategy, market validation, location analysis among others.

Sector Coverage: Shared Services and Outsourcing (SSO), High-growth technology verticals, Automotive, Aerospace and DefenceResponsibilities: - Tracking relevant industries on a quarterly basis- End-to-end client and project management- Promoting PA Knowledge Processing Centre to PA partner community- Team management- People management, work allocation, reviewing, providing feedback, etc. Work Highlights: - Market and Industry research- Location analysis- Competitive and account intelligence- Preparing presentations and Word reports, insights generation, etc.- Preparing proposals, conduct research for consultants helping them with proposal preparation- Preparing surveys questionnaire, analysing results, and presentation of resultsAchievements: - Promoted from Research Analyst to Lead Consultant within a year’s time - Developed location analysis models for the PA Consulting's UK team - Initiated bi-annual SSO Market Study and SSO Survey projects for the PA Consulting community

Responsibilities: - End-to-end client and project managementWork Highlights: - Information collection through secondary research, analysis, insights generation, and creating detailed high quality reports- Support the consulting teams by gathering and analysing secondary research data- Work independently on the wide spectrum of complex and challenging research/ consulting assignments - Sector analysis, SWOT and PESTEL analysis, competitve forces analysis (Porter’s Five Forces model)- Competitive and account intelligence

Sector Coverage: IT security software, FMCG, high-growth technology verticals, automotive, aerospace and defenceResponsibilities:- Team management- End-to-end project management and client management- Provide vendor support - Tracking relevant industries on a quarterly basis- Define and formulating the bi-annual research coverage plan and oversee the executionWork Highlights: - Primary research (interviews)- Taking part in client presentations (as and when required)- Work independently on the wide spectrum of complex and challenging research/ consulting assignments - Sector analysis, SWOT and PESTEL analysis, competitve forces analysis (Porter’s Five Forces model)Achievements: - Was a key member of the bi-annual report preparation and planning team of TechNavio- Was a part of the market sizing model preparation team in Infiniti Research- Awarded TechNavio Best Employee in 1st quarter of 2011 (team of 14 members)- Promoted as reviewer and team lead within six months of joining TechNavio

Work Highlights: - Primary research (interviews): Direct contact with companies, industry bodies, and domain experts to enhance quantitative and qualitative information available in the public domain- Work independently on the wide spectrum of complex and challenging research/ consulting assignments focused across company and competitor reports, industry/ segment reports, etc.- Sector analysis, SWOT and PESTEL analysis, competitve forces analysis (Porter’s Five Forces model)- End-to-end project management and client management

Work Highlights: - Business research: Extracting condensed information, analysis, preparing presentations - Company profiles and Competitor analysis; one page profiles and detailed competitor profilings- Industry analysis: Analysis of specific sectors using various databases; SWOT analysis

Work Highlights: - Comparable company analysis, based on EV multiples – EV/Sales, EV/EBIT, and EV/EBITDA- M & A analysis: Determining the total EV of the target – Precedent transaction analysis

- Understanding the bidding process from pre-bid and tender submission stage to post-bid process.- Be a part of proposal preparation for bidding- Doing competitor analysis and ratio analysis as a part of pre-bid preparation