Rita Mccabe Email & Phone Number

New York, United States

Greater New York City Area

* Developed brand positioning and strategy, marketing collateral and sales presentations, marketing campaigns, and project management* Earned certificate in Digital Marketing with courses including social media, content marketing, web analytics, conversion optimization, SEO, PPC, display advertising and mobile marketing

Ireland And Italy

Travelled throughout Ireland, France and Italy. Lived in Florence, Italy. Attended Scuola Leonardo da Vinci (courses included Italian language, painting using Renaissance techniques, photography).“Life is short, break the rules...Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did. Sail away from the.

Greater New York City Area

* Developed short-and long-term strategic marketing plans and multi-channel marketing campaigns to grow ratings and increase revenue for key properties including Nickelodeon’s biggest property SpongeBob SquarePants* Collaborated with all internal teams to brainstorm tactics and maximize the success of campaign initiatives including on-air and off-air.

Greater New York City Area

* Developed customized, segmented, retailer-specific marketing programs, advertising, and promotions to launch and maximize revenue of consumer products at Target, Kmart, specialty and department stores (including Nordstrom, Spencer’s, Best Buy, Hot Topic); resulted in sales of $100MM+* Served as brand director and strategist for Paramount Pictures feature.

Greater New York City Area

* Developed one of the highest performing Nickelodeon promotions (five times higher than the average) with SpongeBob’s 10th Anniversary “Happy Squared” initiative: digital advertising generated highest click-through rate ever recorded for agency, Wild Tangent (14.5% vs. average CTR of 0.3%); 21 participating partners; 15 million on-pack game pieces driving.

Greater New York City Area

* Led development of all marketing materials and B2B website for global Consumer Products teams as well as all creative assets needed for product development in support of 20 properties* Increased efficiencies, decreased production time and improved communication between the business and creative teams by creating a new, streamlined process for the.

Greater New York City Area

* Launched and managed Nickelodeon’s first business-to-business website ensuring external licensing partners and internal Nick teams had access to the latest network, research and property information* Developed all content for B2B site including monthly newsletters, calendars, success stories, collateral and sales editorial * Created impactful sales.

Greater New York City Area

* Created marketing campaigns and managed media planning for sales editorial and photo departments* Wrote copy for print and online ads, web sites, brochures and press releases

Greater New York City Area

* Designed health, beauty and financial editorial sales booklets to advise clients of upcoming special advertising sections and marketing programs

Bachelor Of Arts (Ba), Major: English/Literature; Minors: History, Psychology

Graduated with Honors, Dean's List, Presidential Scholar, Division I Athlete, Student Teacher

Italian Language, Painting, Photography