Rita Amorim Email & Phone Number

Lisbon Area, Portugal

Development and implementation of new partnerships marketing and communication strategies. Working in close relationship with partners to provide the best product and service renting solution to final customers.

Lisbon Area, Portugal

Focused on consumer finance institutions, worked closely with clients to help them to identify and implement solutions with no or limited costs, fast to deploy and with high impact, mainly on business simplification, business continuity plan and business data.

Responsible for the product & customer management, controlling the main business KPI's as billing, average selling price, number of new leases and success rates and leading a team of 10 people.Development and implementation of the new customer acquisition strategy, with a big focus on the online channel. Website management, SEO and SEM, including Google.

Responsible to support the implementation of a new IT system in the "Conferências Vicentinas" of Cascais and Estoril area.The objective of this new system is to ease the administrative burden of the Vincentians and have a full control of all costs and donations, thus allowing more time to devote to direct contact with their beneficiaries.

• Responsible for all internal and external communications for Portugal and Spain, particularly in terms of media relations, internal communications strategies, developing global campaigns in collaboration with.
• Development and implementation of crisis management plans, messaging, customer, partners and supliers communications and media contacts.
• Compliance leader for the Portuguese business, responsible for the detection and analysis of business risks and controls implementation.
• Development of new tools for money laundering prevention and local implementation of GE global policies.
• Co-responsible for Corporate Social Responsibility management, organizing volunteer events in partnership with Social Institutions.

• Strategic planning - coordination and execution of the company strategy in the medium and long term.
• Development and implementation of the area of personal loans B2C Marketing Strategy.
• Marketing campaigns development and management and implementation of media plans, managing relationships with creative agencies and the media.
• Marketing team leadership and new business generation cost control.
• Public relations for both GE Money and GE Capital Solutions.

• Strategic planning - coordination and execution of the company strategy in the medium and long term.
• Development of new products & services at European level and their local implementation.
• Big focus on public relations activities and building the GE brand.
• Marketing support to direct and indirect sales teams, developing presentations, brochures, website, mailings and online sales reporting tools.
• Strategies development for retaining and attracting new clients as well as "up-selling"strategies.
• Full management of “Fleet News” magazine.

• Development of new products and services at European level, tailored to clients operating in various markets and local implementation of products.
• Implementation and control of the marketing and communications plans.
• Coordination of telemarketing campaigns.
• Implemetation of a new IT system “front end” for the sales team, still in use.
• Management of a customer portfolio, providing business support and new proposals.

Coordinating the launch of new magazines: marketing & advertising and sales control strategy.

Executive Communication Program, Strategic Communication

Administração E Gestão De Empresas