Rita Powell

Rita Powell Email and Phone Number

Driving Brands across the Consumer Marketplace | Specializing in Ecommerce Services and Solutions @ Brandywine Place
Rita Powell's Location
Wilmington, Delaware, United States, United States
Rita Powell's Contact Details
About Rita Powell

ECOMMERCE │ GROWING, OPTIMIZING, AND MAXIMIZING SALESAs an eCommerce expert with deep experience across the CPG industry, I founded Brandywine Place to provide innovative, cost effective and data-driven eCommerce services and solutions.. I assist CPG suppliers and service companies with the design and launch of retailer eCommerce and digital strategies that optimize retailer page “SEO,” improve presence, and deliver the highest levels of ranking, conversion and speed for maximizing revenues.MY BACKGROUNDWith 20+ years experience working and collaborating with retail, etail, specialty, catalog and home center stores that include Walmart, Amazon, Wayfair, Target, Home Depot, and Lowes, I combine expertise in consumer behavior, retail and eCommerce marketing, distribution and pricing with a deep understanding of manufacturing and supply chain, including product development and P&L analysis.WHAT I DELIVER: ECOMMERCE STRATEGY AND EXECUTION THAT DELIVER IMPACTFUL GROWTH AND VALUE→ INTEGRATION OF RESOURCES AND EXPERIENCE – Powerful combination of in-depth consumer product experience, utilization of new and innovative technology resources and solutions, and the proven ability to expand and refine brand image through multiple media channels.→ STRATEGY – Creation and implementation of competitive placement strategies (startup and existing businesses) to enhance online visibility and maneuver complex obstacles.→ OPTIMIZATION – Development of targeted product search optimization plans that fine-tune and ensure visibility on Amazon and Google. → SOURCING – Matching of vendor resources with client’s needs at a reasonable cost.→ SOCIAL NETWORKING – Unlocking the power of your supporters to echo your message across your online presence.Professional Expertise:eCommerceProduct Development / Marketing Merchandising ForecastingSales Management Strategic Planning Inventory Management Website Design / SEO

Rita Powell's Current Company Details
Brandywine Place

Brandywine Place

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Driving Brands across the Consumer Marketplace | Specializing in Ecommerce Services and Solutions
Rita Powell Work Experience Details
  • Brandywine Place
    Founder │ Ceo
    Brandywine Place Oct 2014 - Present
    Wilmington, Delaware, Us
    BrandywinePlaceEcommerce Services. Assists organizations with digital web presence and analytics. Conception. Strategy.  Growth.  Maintenance. Helping brands with ecommerce strategy and execution, SEO and user experience. Integrate and optimize brand presence for ranking, conversion, and speed to maximum revenue.  Maximize your startup, small business, or larger entity presence:• Directly to a retailer (Amazon, Walmart, Wayfair, Home Depot, +)• Via a Marketplace (Amazon, Walmart, Facebook + ) • Your own websiteUtilizing best platform for each client  (Shopify, Magento, Wix, Big Commerce e.g), we translate client needs into reality - from web development, order processing, inventory & profit tracking tools, advertising campaigns, to social setups or account specific app installations.Limiting client base at this time. Message if interested.
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  • Goodwill Of Delaware And Delaware County
    Ecommerce Manager
    Goodwill Of Delaware And Delaware County Nov 2017 - Mar 2023
    Start up, execution, and management of the company’s ecommerce operations, including the efficient pricing, presentation of merchandise, to maximize the value of each donation.
  • Zenith Products Corporation
    Vice President Ecommerce | Digital Sales And Marketing
    Zenith Products Corporation 2011 - 2014
    New York, Ny, Us
    Initiated and then maximized digital presence, opportunities, and revenues for manufacturer and distributor of bathroom storage and organizational products to the retail market. Maintain the positive consumer image necessary for positive sales and corporate brand image. → eCommerce: Via Customer Sites (e.g. Amazon, Walmart) -responsible for product mix, pricing, content. Sales and profit maximization. → D2C - Direct Sales, Marketplace, (e.g. eBay, company site) and other selling opportunity sites established and executed direct to consumer process and sales → Corporate Website -selected platform and vendor, executed within budget and timeframe and with ability to maintain upkeep in house ongoing for minimal resource and expense. → Social Media -established and kept small presence as needed for current strategy as it relates ZPC products→ Voice of the Consumer – responsible for Customer Service Department including product reviews, Recommendations and Q&A’s.
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  • Masco Corporation
    Vice President Sales | Marketing Zenith Products Corp. (Division Of Masco)
    Masco Corporation 1998 - 2011
    Livonia, Mi, Us
    Sales and Marketing Team Leader for Mass/Specialty Channel responsible for new business development and customer growth with focus on retailers including Walmart, Bed, Bath & Beyond, and Amazon. Additional areas included Product development, SKU strategy, corporate Customer Service and Forecasting.
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Rita Powell Skills

Management Marketing Product Development E Commerce Leadership Strategy Sales Retail Strategic Planning P&l Management Forecasting Sales Management Competitive Analysis Pricing Marketing Strategy Consumer Products Cross Functional Team Leadership Marketing Management New Business Development Product Marketing Project Management Merchandising Brand Management Customer Insight Team Building Ecommerce Customer Service Inventory Management Product Management Supply Chain Management Analytics Seo Sales Operations Process Improvement Market Research Entrepreneurship Business Development Negotiation Customer Satisfaction Account Management Business Strategy Social Media Marketing Analysis Vendor Management Team Leadership P&l Resource Development Consumer Relationships Team Development

Rita Powell Education Details

  • Muhlenberg College
    Muhlenberg College
    Economics / Business Administration

Frequently Asked Questions about Rita Powell

What company does Rita Powell work for?

Rita Powell works for Brandywine Place

What is Rita Powell's role at the current company?

Rita Powell's current role is Driving Brands across the Consumer Marketplace | Specializing in Ecommerce Services and Solutions.

What is Rita Powell's email address?

Rita Powell's email address is rp****@****lde.org

What is Rita Powell's direct phone number?

Rita Powell's direct phone number is +130258*****

What schools did Rita Powell attend?

Rita Powell attended Muhlenberg College.

What are some of Rita Powell's interests?

Rita Powell has interest in Photoshop, Video Editing, Children.

What skills is Rita Powell known for?

Rita Powell has skills like Management, Marketing, Product Development, E Commerce, Leadership, Strategy, Sales, Retail, Strategic Planning, P&l Management, Forecasting, Sales Management.

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