Rita Fernandes Email & Phone Number

. Lead the strategic development and execution of marketing plans and initiatives, always with sales and revenue management in mind, in order to achieve budget, market shares and maximize the profitability of the company.. 3 direct reports. Managing 3 different categories: Cheese, Fruit Snacks and Plant-Based. South Europe Cluster Leader for GoGo squeeZ

Lisboa

Major results:- Babybel from the 8th Brand on total cheese market in 2017 to the 5th position in 2018 (Nielsen Market Track data);- Sustainable double digit growth (Nielsen Market Track data);- Growth of +5 pts in penetration (Homescan data) and +5 pts in Market Share (Nielsen Market Track data);- New Strategic Approach implemented since 2017: from a mono-product brand to a multi-product brand; from a kids&mums brand to a brand with offers to an enlarged target;- Local development of Babybel Light 360º communication campaign in 2018: for the first time a Babybel campaign developed in Portugal (TV, digital and Outdoor contents).- and more to come....Interview about Babybel as a Healthy Snack:https://www.distribuicaohoje.com/super-queijo-declara-guerra-aos-lanches-pouco-saudaveis/

Lisbon Area, Portugal

Marketing Prizes with the Terra Nostra Grazing Milk launch:- Grande Prémio Eficácia 2017- Grande Prémio Prémios Marketing M&P 2016Interview on Imagens de Marca about "ilha das vacas felizes, Terra Nostra":http://youtu.be/eyPi0j6_4bAInterview on Marca Registada - ETV:http://videos.sapo.pt/NFNzTceEZZq93IdjjMnN- Responsible for managing the three dairy categories: Cheese, Butter and Milk.- Launch of the new Terra Nostra Grazing Milk (Leite de Pastagem) in May'16, a new segment in the UHT Milk in Portugal- First results:. Terra Nostra Grazing Milk TVC was the Most popular ad in Youtube in July'16 (Source: http://marketeer.pt/2016/08/25/vacas-felizes-lideram-anuncios-mais-populares-em-julho/). 100% of WD in Hypers, 95% in Supers . > 5% of MS in only 2 months and some of the periods being the 2nd brand in the market (source: nielsen market track). . 3rd brand completely established in the Skimmed Milk.If you are one of the minority who still don't know this product, don't waste more time:Portuguese: https://youtu.be/55af5kHZW7MEnglish: https://youtu.be/qqK4Wd5cIjgBest milk ever!!!!

www.instagram.com/home.lier/

@Piposhomeliving | Ig

Founder of PiposHomeLiving, my personal project on my secret passion: real state, design, built to suit and investiments. Know more at www.piposhomeliving.com and follow us on instagram @piposhomeliving

Barcelona Area, Spain

Challenge: - Relaunch Voltadol in Spain in April'14- Launch Voltadol Forte in Spain in July'14Major Results:- Voltadol was able to achieve leadership in the topical pain category in only 7 months (+24pp of Volume and Value Market Share)- +300% in Net Sales vs target (2014)- Brand awareness from 10% to 40% (Source: GFK)- Voltadol Forte was considered the Spanish OTC launch of the year 2014 (Source: IMS)- Novartis OTC recognition, from the Regional Marketing team, for the 2015 Voltadol Brand and Experience Plan

Barcelona Area, Spain

Lisbon

Interview for Economic TV about Pepsi 2013 Strategy:http://videos.sapo.pt/vnOSy0NiAC6we14ayL4aBusiness Strategy Development:Develop the brands and business strategy through insights analysis and marketing plans to deliver volume, revenue, share and profit growth.Key Responsibilities:· Key role on the marketing plans definition, having an active role on the brands strategic analysis, definition and discussion and after on the implementation· Lead creative development for above the line, being the major contact with all third-party agencies such as media, digital, communication, packaging and activation· Coordinate/approve the below the line creative declination with the Portuguese bottler Sumol+Compal as well as controlling commercial calendar proposed for each brand,channels and clients and the implementation of accorded initiatives· Consumer and business analysis to determine business potential of new initiatives, such as new media, activation opportunities or launch of new products· Establish partnerships with external companies to strengthen annual marketing plan tactics, particularly for digital activation or to support below the line promotions· Collaboration on the budget definition and lead the control all over the year· Lead brand’s Digital experience, as a more and more important media channel to connect and attract young people· One direct report and one indirect (operational)

Lisbon

Lisbon

Lisbon

Master, Management Master

Thesis done in Communication Marketing, with final GPA of 17.

Undergraduate, Management

Education record

Education record