Head Of Limiano | The Portuguese'S Favorite Cheese
Current
Jan 2024 - Present
AeroLeads people directory · profile
Rita Fernandes Email & Phone Number
Marketing Leader | Head of Limiano
at
Bel
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Marketing Leader | Head of Limiano
Location
Lisbon, Lisbon, Portugal
Company size
Who is Rita Fernandes? Overview
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Quick answer
Rita Fernandes is listed as Marketing Leader | Head of Limiano at Bel, a company with 5654 employees, based in Lisbon, Lisbon, Portugal. AeroLeads shows a matched LinkedIn profile for Rita Fernandes.
Rita Fernandes previously worked as Head of Limiano | The Portuguese's favorite cheese at Bel and Marketing Manager International BEL Brands & GoGo squeeZ SE Cluster coordinator at Bel Portugal. Rita Fernandes holds Master, Management Master from Universidade Nova De Lisboa.
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Bel
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Profile bio
About Rita Fernandes
Passionate about new challenges.More than 16 years experience across fast paced industries and multinational companies, both in Marketing and Sales positions.Proud of having been part of Reckitt Benckiser, Sumol, PepsiCo, Novartis and, since the last 8y, Groupe Bel.My mission is to consistently exceed expectations, delivering outstanding results while keeping business development and growth at the forefront of my responsibilities. Beyond being a marketer focused on achieving the best KPIs for campaigns, my true passion and differentiator lie in brand development and driving business growth. I thrive in collaborative team environments, possess strong multitasking skills, and am known for my positive, ambitious, contagious and passionate approach.Secret passion: design, real state, built to suit and investment. Take a look: www.piposhomeliving.com
Current workplace
Rita Fernandes's current company
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Bel
12 roles · 19 years
Rita Fernandes work experience
A career timeline built from the work history available for this profile.
Marketing Manager International Bel Brands & Gogo Squeez Se Cluster Coordinator
. Lead the strategic development and execution of marketing plans and initiatives, always with sales and revenue management in mind, in order to achieve budget, market shares and maximize the profitability of the company.. 3 direct reports. Managing 3 different categories: Cheese, Fruit Snacks and Plant-Based. South Europe Cluster Leader for GoGo squeeZ
Sep 2019 - Mar 2024
Senior Brand Manager Core Brands (Babybel, Boursin & Leerdammer)
Major results:- Babybel from the 8th Brand on total cheese market in 2017 to the 5th position in 2018 (Nielsen Market Track data);- Sustainable double digit growth (Nielsen Market Track data);- Growth of +5 pts in penetration (Homescan data) and +5 pts in Market Share (Nielsen Market Track data);- New Strategic Approach implemented since 2017: from a.
Jan 2017 - Sep 2019
Brand Manager Terra Nostra
Marketing Prizes with the Terra Nostra Grazing Milk launch:- Grande Prémio Eficácia 2017- Grande Prémio Prémios Marketing M&P 2016Interview on Imagens de Marca about "ilha das vacas felizes, Terra Nostra":http://youtu.be/eyPi0j6_4bAInterview on Marca Registada - ETV:http://videos.sapo.pt/NFNzTceEZZq93IdjjMnN- Responsible for managing the three dairy.
Jul 2015 - Dec 2016
Dec 2023 - Present
Founder
CurrentFounder of PiposHomeLiving, my personal project on my secret passion: real state, design, built to suit and investiments. Know more at www.piposhomeliving.com and follow us on instagram @piposhomeliving
Jan 2019 - Present
Brand Manager For Pain, Dermatology And Cosmetic Treatment Categories
Challenge: - Relaunch Voltadol in Spain in April'14- Launch Voltadol Forte in Spain in July'14Major Results:- Voltadol was able to achieve leadership in the topical pain category in only 7 months (+24pp of Volume and Value Market Share)- +300% in Net Sales vs target (2014)- Brand awareness from 10% to 40% (Source: GFK)- Voltadol Forte was considered the.
Feb 2014 - Jul 2015
Brand & Commercialization Manager For Alvalle&Tropicana (Iberia)
Sep 2013 - Feb 2014
Group Brand Manager Beverages Portugal (Pepsi, Guaraná Antarctica & Gatorade)
Interview for Economic TV about Pepsi 2013 Strategy:http://videos.sapo.pt/vnOSy0NiAC6we14ayL4aBusiness Strategy Development:Develop the brands and business strategy through insights analysis and marketing plans to deliver volume, revenue, share and profit growth.Key Responsibilities:· Key role on the marketing plans definition, having an active role on the.
Apr 2010 - Aug 2013
Portugal Pastries Trade Marketing
Jan 2009 - Apr 2010
Portugal Marketing Assistant
2007 - 2008
~1 yr
Sales Assistant - Internship In Portugal
Jan 2007 - Jul 2007
Team & coworkers
Colleagues at Bel
Other employees you can reach at groupe-bel.com. View company contacts for 5654 employees →
PC
Prem Chand
Colleague at BelAmbala, Haryana, India, India
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HR
Heather Renee
Colleague at BelClarkson, Kentucky, United States, United States
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LM
Loïc Ménahèze
Colleague at BelNaveil, Centre-Val De Loire, France, France
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AR
Allan Robert
Colleague at BelDole, Bourgogne-Franche-Comté, France, France
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MB
Mohammed Belhaj
Colleague at BelMorocco, Morocco
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ET
Emily Tolzmann
Colleague at BelChicago, Illinois, United States, United States
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ZS
Zuzana Staskova
Colleague at BelMichalovce, Kosice, Slovakia, Slovakia
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LG
Laurence Garbin
Colleague at BelGreater Paris Metropolitan Region, France
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FZ
Fouad Zerouali
Colleague at BelTanger-Tetouan-Al Hoceima, Morocco, Morocco
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PH
Pierre Henrotte
Colleague at BelLons-le-Saunier, Bourgogne-Franche-Comté, France, France
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Prem Chand
Colleague at BelAmbala, Haryana, India, India
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HR
Heather Renee
Colleague at BelClarkson, Kentucky, United States, United States
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LM
Loïc Ménahèze
Colleague at BelNaveil, Centre-Val De Loire, France, France
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AR
Allan Robert
Colleague at BelDole, Bourgogne-Franche-Comté, France, France
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MB
Mohammed Belhaj
Colleague at BelMorocco, Morocco
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ET
Emily Tolzmann
Colleague at BelChicago, Illinois, United States, United States
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ZS
Zuzana Staskova
Colleague at BelMichalovce, Kosice, Slovakia, Slovakia
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LG
Laurence Garbin
Colleague at BelGreater Paris Metropolitan Region, France
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FZ
Fouad Zerouali
Colleague at BelTanger-Tetouan-Al Hoceima, Morocco, Morocco
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PH
Pierre Henrotte
Colleague at BelLons-le-Saunier, Bourgogne-Franche-Comté, France, France
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4 education records
Rita Fernandes education
Master, Management Master
Undergraduate, Management
Education record
Colégio Moderno
Education record
Externato Marista De Lisboa
FAQ
Frequently asked questions about Rita Fernandes
Quick answers generated from the profile data available on this page.
What company does Rita Fernandes work for?
Rita Fernandes works for Bel.
What is Rita Fernandes's role at Bel?
Rita Fernandes is listed as Marketing Leader | Head of Limiano at Bel.
Where is Rita Fernandes based?
Rita Fernandes is based in Lisbon, Lisbon, Portugal while working with Bel.
What companies has Rita Fernandes worked for?
Rita Fernandes has worked for Bel, Bel Portugal, Fromageries Bel Portugal, Sa, Home.Lier, and Piposhomeliving.
Who are Rita Fernandes's colleagues at Bel?
Rita Fernandes's colleagues at Bel include Prem Chand, Heather Renee, Loïc Ménahèze, Allan Robert, and Mohammed Belhaj.
How can I contact Rita Fernandes?
You can use AeroLeads to view verified contact signals for Rita Fernandes at Bel, including work email, phone, and LinkedIn data when available.
What schools did Rita Fernandes attend?
Rita Fernandes holds Master, Management Master from Universidade Nova De Lisboa.
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