Rita Artuso Email & Phone Number

Luxembourg, Luxembourg

Bozen, Italia

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: • Product Development: support in the management of Milk product portfolio and launches from new product conception, market research, technical and product graphics development to launch presentation to sales department and commercialization;• Data analysis: monitoring sell-in/sell-out data, market and competitor analysis (Circana database);• Stakeholder relationship management: client and supplier relationship, daily interaction and team working with HQ in Austria and other departments (Finance, Trade Marketing, Sales, Purchase, and Supply Chain).𝐁𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:• Brand coordination: support in organizing relationships with creative agencies, regulatory responsible, and printers to verify graphic and creative consistency with Milk brand identity;• Editorial plan: backing in management editorial plan for all the social media channels;• Communication strategy: collaboration in defining the communication strategy for pillar products of the Milk brand in collaboration with media and creative agencies;• Data analysis: tracking brand and competition performance (Circana database and GFK support), monitoring market trends with focus on analyzing consumer behaviour in order to identify growth opportunities, constantly observing market benchmarks.

Roma, Italia

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:• Supported the PMO team of an Italian Ministry in the Digitalization project outlined by the PNRR plan for Ministries, Regions, and major Government Agencies. Monitored tasks, deliverables and tracked activities, ensuring alignment with stakeholders' expectations.𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐑𝐞-𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠:• Assisted an Italian Region in developing a customized digital transformation process. Conducted workflow assessments, defined functional and business requirements. Collaborated in the creation of UX/UI models for process interfaces, delved into the AS-IS scenario, projected the TO-BE scenario, and conducted gap analysis.𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:• Contributed to an internal project by participating in defining market size, identifying growth trends, refining target audiences and conducting competitive analysis.

Roma, Italia

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:• Aided a Public Agency in managing its contact center, involving the definition of a communication plan. Improved contact center channels for enhanced positioning on social media and the web, conducting a comprehensive analysis of KPIs related to communication channel performance.• Assisted the same client in the quantitative analysis of the contact center, synthesizing results, representing data, defining and monitoring KPIs, providing slide-deck support, and preparing deliverables.

Paola, Malta

Master Of Science - Ms, Business Administration, 110/110

Overseas Program, Administración

Bachelor Of Science - Bs, Erasmus+

Laurea Triennale In Scienze Dell'Economia E Della Gestione Aziendale, Management D'Impresa