Rita Simonetta Email & Phone Number

I am a transformational B2B marketing and communications leader with a successful track record as a turn-around change agent, improving the quality and performance of marketing and communications within organizations. I am skilled at leading and developing business programs with value propositions tied to measurable objectives. I am a marketing and communications problem solver.CORPORATE IDENTITY: Create branding, naming and trademark development. Align company, mission, vision, values & graphic identity to be congruent with brand & industry segment servedSTRATEGIC MARKETING: Develop detailed SWOT analyses to provide direction for marketing communications strategy & tactics. Align marketing goals & business strategies to communications activities to meet specific goals & deadlines. PUBLIC RELATIONS: Create effective media and community relations activities to support integrated marketing communication plans. Generate earned media opportunities through relevant messaging and pitch stories.EVENT MANAGEMENT: Plan, manage and execute large scale customer conferences, sales meetings, corporate hospitalities, trade shows. NEW PRODUCT & SERVICES LAUNCHES: Develop marketing & communications strategies and plans for effective product & service launches.COMMUNICATIONS: Create effective strategies, activities and metrics for internal & external communications, sales enablement and business partner channel programs.CONTENT MARKETING: Develop appropriate content assets targeted to specific audiences for web sites & campaigns.Contact: simonettar3@gmail.com

Listed skills include Marketing Communications, Strategic Communications, Corporate Communications, Integrated Marketing, and 46 others.

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  Penn State University

  Ba