I am a passionate Design Director at Wonderworks, where I specialise in driving global brand success in the dynamic drinks industry. From working with drinks entrepreneurs to industry giants like Beam Suntory and Bacardi-Martini, I lead a talented team in creating intelligent design strategies, beautiful creative solutions, and compelling activations. As a member of the leadership team, I contribute to strategic decision-making and ensure seamless operations throughout the agency, balancing creative vision with business acumen.With a multidisciplinary approach, I push creative boundaries and present innovative design solutions that differentiate our clients' brands. From visual identity and packaging design to key visuals and point-of-sale materials, I deliver comprehensive solutions that capture the essence of our clients' brands while ensuring consistency across touchpoints.As a dedicated leader, I mentor and manage our creative team, fostering a collaborative environment that encourages growth and ensures high-quality output. With hands-on involvement, I optimise resource planning, maintain efficient workflows, and deliver exceptional results within budget and timeframe constraints. Committed to staying ahead of industry trends and maintaining creative excellence, I strive to deliver impactful designs that captivate audiences and drive brand success.