Let's Get Disruptive is an agency that focuses on growth strategies and revenue development for startups and SMBs. LGD provides expertise on marketing strategy, social engagement, analytical model creation, creative production and optimizing complex e-commerce systems.

Leading acquisition, retention and brand marketing across owned, earned and paid media to drive hyper-growth to achieve +250% revenue growth. Help secure seed round of $6 million in funding.•Increased total DTC GMV by over 250% and number of transactions by 226% in the first 18 months.•Optimize structure, use of marketing technology and strategy of owned channels to grow revenue by 400% while increasing the percent of overall revenue from 18% to 32% •Grew email revenue by 450% in first 7 months, scaled SMS revenue 10x from 1% to 11% of total revenue.•While maintaining the ROAS within 15% scaled paid search and shopping/PLA by 400% in less than 6 months.•Convert paid content/ social influencer program to performance-based CPA Ambassador program with 8x ROAS.•Restructure acquisition marketing to leverage first/third party data and build more efficient targeting improving CVR in Meta by 50%, Pinterest CVR by 30% and display ad revenue by over 600%•Leverage relationships with partners to secure Beta participation, support testing and training, external resources and over $60K in coupons from Meta.•Diversified media by launched nine new channels while building efficiency in the funnel to ensure that there is only 10% overlap of paid touchpoints, achieving blended ROAS goals while scaling quickly. •Build out branding and content strategy to 5x the amount of blog content, double traffic and 3X revenue from content postings. •Building out social marketplaces to drive $50K monthly incremental revenue and customer acquisition with zero ad budget. •Restructure and expand organic social channels to 3x traffic and double revenue in less than 12 months.

Manage the entire ecommerce business, leading acquisition and retention marketing, ecommerce tech, merchandising, Creative/design, CX/UI, customer service, content development, analytics, inventory and forecasting, product management, and dev ops for a social impact, fashion brand.•Diversifying media and acquisition channels and efficiency to improve ROAS.•Building an integrated paid, owned and earned media strategy across several media platforms as well as implementing new tools, improving attribution, and increasing content volume to increase revenue from social media.•Optimize marketing programs to revenue growth, ROAS as performance-based KPIs rather than traffic, to increase operating income.•Diversify content types and platforms to increase traffic, engagement and conversion rates as well as quality/relevancy scores (costs) in paid. •Develop and launch the first paid social influencer and affiliate programs leveraging a platform to efficiently scale to 10% of GMV in one quarter. •Launch onsite personalization and ID platform to grow triggered email revenue by 150% and increase email acquisition rate by +75%.•Improve website CVR by increasing site speed, optimizing messaging, simplifying user flows, improving tagging and site search, adding a new recommendation feed, updating imagery, and improving merchandising and curated collections. •Audit all attribution and analytics platforms to correct tracking, attribution and reporting issues. •Build an agile cross-functional team and nurture a data-driven culture.

Led strategy and drove the execution of customer acquisition, retention and GMV growth initiatives for a luxury fashion marketplace.•Increased ROAS in paid channels by improving custom audience targeting, media mix, messaging, funnels, improved retargeting, profit-based bidding, LP optimizations, tracking improvements, and coordinating revenue per click to the paid strategy. •Implemented program to improve triggered email, which increased revenue 800% from the email program in the first quarter of launch.•Optimized Display /Retargeting GMV by 27% by updating creative, testing frequency/reach, optimizing CTR and improving the feed. •Managed Social Media Influencer program across multiple platforms with analytics structure, optimization tools and long-term strategy.•Cultivated a data-driven culture leveraging customer segments, margins, predictive modeling, buying trends, competition, and LTV. •Built testing/optimization strategies to improve customer experience, shorten time to purchase, increase CTR, improve segment LTV and increase campaign conversion rates.•Analyzed customer behavior to identify predictive characteristics of high LTV segments and build experiences that increase propensity to purchase, drive repeat purchase rate, grow positive brand sentiment, and increase likelihood to refer to others.

Digital Marketing and Customer Acquisition (Transamerica Auto Parts)Manage customer acquisition teams across digital paid, organic, and earned channels to drive efficient and profitable revenue growth.•Direct all digital acquisition channels driving sales to retail stores and ecommerce sites •Manage conversion rate optimization based on shopping behaviors, customer preferences, AOV and segmented customer journeys. •Introduce data-driven strategies to optimize to margin, existing demand and inventory, as well as market segmentation and targeting. •Develop a team that's creative, highly efficient, innovative, and motivated to one clear mission.

Directed over $23MM in global advertising to aggressively drive customer acquisition, revenue growth, subscriber activation, brand loyalty, advocacy and engagement across all marketing channels for the consumer and mobile subscription services. -Led digital marketing strategy and execution including retargeting, display, video, native, content, performance, programmatic, and customer loyalty/referral to significantly shift brand sentiment, ignite advocacy and drive purchase intent. -Owned analysis and optimization across multiple traffic sources and leveraged data to improve performance. Managed tools to track ads and landing page performance including multi-touch attribution (MTA), ad server data, and comScore analysis. -Leveraged first and third party data (DMP) to build/refine targets and efficiently acquire profitable consumer segments. Optimized programmatic buys on DSP by integrating behavioral and lookalike data. -Launched and directed sponsored content, native content and social media initiatives across all major channels and partners.-Created and executed mobile marketing initiatives and served as subject matter expert/ evangelist for emerging media.-Developed large strategic marketing campaigns across multiple geographies to bolster lifetime value (LTV), drive new customer acquisition, create powerful brand advocates, ensure message/brand consistency and increase overall traffic.-Directed traditional media campaigns including print, out of home (OOH), direct mail, TV partnerships and radio.

Led acquisition and retention marketing for new consumer products, including developing partnerships, testing new channels and serving as the subject matter expert (SME) for new media and emerging customer touch points. •Led emerging and mobile marketing initiatives including marketing materials for app market submission, app market optimizations (ASO), analytics, in-app ads, mobile sites, ad networks, RTB platforms, and app referral engines•Developed and executed go-to-market plans that define KPIs/budgets and encompass customer interactions in the sales funnel including social media, custom content, all paid media, search optimization, video content, and user experience optimization.•Evaluated, selected and implemented new telemetry tools. (SiteCatalyst, Test & Target, Ensighten, Google Analytics).•Led A/B (multivariate) tests to optimize landing pages, creative/copy to improve average order size, LTV and conversion rates•Developed and executed strategies to capitalize on the trends and changes in customer behavior in mobile, social and online.•Created and delivered presentations to senior leadership to secure funding for new marketing programs and report on results. •Managed integrated marketing, driving acquisition across paid and organic channels for Norton mobile and emerging products.•Identify and develop strategic marketing partnership opportunities and new vendor relationships.

Directed all acquisition and retention marketing from strategy development to implementation, for a portfolio of 8 fax brands with over $140MM in annual revenue and a marketing budget over $16MM. •Developed and managed marketing plans, media budgets, projections and analysis to surpass annual goals and quarterly revenue targets by $1MM. •Hired and developed a high-performing team within a fast-paced, strong growth environment. •Directed desktop and mobile search for eight brands across first-tier and second-tier search engines.•Managed all retargeting, display advertising, email acquisition and customer referral programs to grow customer base and overall revenue across the portfolio of brands. •Led all mobile marketing initiatives including mobile app and site development as well as mobile display and search.•Implemented and managed a multi-touch attribution (MTA) modeling tool to optimize ad spend and performance.•Reorganized affiliate programs to grow conversions by more than 40% and increase LTV of signups by 20% in the first year.•Managed all offline marketing including; direct mail, TV, partner promotions, sponsorships, radio promotions and print.•Launched and managed paid and owned social media marketing to cultivate brand and increase qualified web traffic. •Managed creative assets to optimize conversion, increase traffic, and build brand awareness and brand affinity.•Optimized organic search (SEO) traffic by updating site structure, content, linking relationships, and blogger/press relations. •Analyzed web traffic, customer data, and marketing campaigns to continuously improve conversion rates, acquisition costs, customer retention, ROI, and lifetime value. Implement new tracking and attribution tools to achieve goals.•Directed the promotion of new releases including expanded features, loyalty and referral programs, website and video content.

Led all digital marketing and ecommerce management for several fashion sites including: Via Spiga, Franco Sarto, Carlos Santana, Naturalizer, FamousFootwear.com, LifeStride, and Dr Scholls Shoes, as well as the launch of LuxuryShoes.com•Managed all digital acquisition programs, delivering 200% average ROI across several sites and product lines.•Scaled programs to grow percentage of overall revenue from online channels by 100% within first few months. •Identified, tested and scaled new and emerging trends and new channels in acquisition and growth marketing for all sites. •Created conversion rate optimizations based on analysis of shopping behaviors, customer preferences and segmented customer journeys. •Integrated deep customer segmentation data, inventory, LTV, margins, return rates etc. into a complex, weighted CPA system.•Optimized landing pages to drive traffic and increase conversion of organic and CPC traffic to increase average order size.•Implemented strategies to improve customer experience and engagement; ensuring consistent branding across all media.•Directed interactive marketing programs to improve average order value, abandon rates, loyalty and customer retention rates.•Managed email programs to increases online sales, grow list size, enhance LTV and optimize conversion, open rates and CTR.•Developed and managed web content to increase search engine optimization (SEO) and improve rankings, reported on site analytics.•Developed and coordinated shopping engine feeds and established affiliate (CPA) programs for individual brand sites.•Consistently (90%) exceeded monthly and annual revenue goals while maintaining cost budgets and efficiencies across all sites.