Ritch Ames Email & Phone Number

Guildford, Gb

Uk, Europe, Middle East & Usa

A demanding but rewarding role that requires extremely long hours in a stressful environment; the need to be highly organised to meet multiple task deadlines within strict time constraints; the ability to problem solve in real time situations, as well as being able to deal with any emergencies effectively and calmly - including those from visiting egos!My work includes; (See 'I Know What I Did Last Summer' for show CV in header)Glastonbury (Other Stage / Main Stage, Silverhayes);Reading & Leeds (Main Stage West/Stage 2), since 1996;Latitude (Main Stage);Electric Picnic (Ireland, Main Stage);Radio One's Big Weekend (2nd Stage);Wireless Middle East, Abu Dhabi (Main Stage);Lollapalooza Berlin (Main Stage 1);F1 Qatar GP 2024, Doha (Main Stage);Community Festival (Main Stage);Gunnersbury Events (Main Stage);Finsbury Park Events (Main Stage);BBC Proms In The Park (Main Stage);Longitude (Ireland, Main Stage);BBC Radio 2's Festival Main Stage);Oxegen (Ireland, Main Stage);Homelands (Main Stage);Creamfields (Main stage);Wilderness (Main Stage / 2nd Stage);T in The Park (2nd Stage);Radio One's Hackney Weekend (2nd Stage); Hove (Main & 2nd Stage, Norway);Big Chill (2nd stage);Orlando Calling (2nd Stage, Florida USA);Phoenix (2nd Stage);and many more. Key Responsibilities:• Pre-production, including liaison with agents, artists, management, promoters, TV, Radio, Sound, and Lighting.• Ensuring the event runs safely and on time, finishing in accordance with local authority licenses.• Management of visiting artists’ production requests, negotiating, and problem-solving.• Management of all event area activities and staff before, during, and after the event (can be 100+ staff)• Key event management individual that can authorise a show stop and evacuation.• Making critical decisions on behalf of the promoter/event licensee.Achievements Include:• Nominated and shortlisted for Stage Manager of the Year multiple times at the annual TPI Awards.

In 2016 I was offered more festival production based roles within my normally part time festival world, so I started to juggle my live events and digital / social / content marketing worlds. Fear not, no balls were dropped! This continued into 2017, I've been providing freelance digital / social / content consultancy to a wide variety small businesses and start ups as well as ITV's Saturday Night TV show The Voice / V Room. Festival wise, I started at Glastonbury with Fatboy Slim, looked after the main stage at Latitude with Mumford & Sons, had a secret set from Queens Of The Stone Age at Reading, worked with Duran Duran at Electric Picnic in Ireland and ended the season in mid-September with Foo Fighters in Berlin.

Canary Wharf, London

Clients: BP Corporate & Retail / HM Government / Diageo / Turner Broadcasting / Merck / HuaweiInvited back to Social@Ogilvy to lead the BP Retail campaign, but was retained (again) to lead other priority campaigns.Key Responsibilities:• Agency lead with client accountability for BP Corporate & Retail, HM Government, Diageo, Turner Broadcasting.• Management of campaigns, strategy, creative, budgets, resources, paid, reporting, insight and project delivery.• Collaboration and brainstorming of creative and strategic ideas for other agency projects, including pitches.• Member of the senior leadership team for Social@Ogilvy / Ogilvy PR.Achievements Include:• Successfully launching BP’s new fuels with active technology, initially in Spain, now globally.• Launching HM Government’s priority policy around home ownership (Right To Buy / Help To Buy).• Trending globally and No.1 in the UK across Periscope from a live event in Soho of RuPaul’s Drag Race.

Covent Garden, London

Clients: TK Maxx / AvayaJoined to lead the TK Maxx account for their Spring / Summer campaign, across their European digital channels.Key Responsibilities:• TK Maxx Account Leadership with senior client accountability and agency lead for European teams.• Management of campaigns, strategy, creative, content, budget, resources, reporting, insight & project delivery.Achievements Include:• Successfully launching of TK Maxx’s Spring / Summer campaign, increasing reach and engagements month by month across all social platforms

Canary Wharf, London, United Kingdom

Clients: BP Corporate / Unilever / Hellmann’sTasked with rescuing a client relationship, I retained and grew the account. Key Responsibilities:• BP Account Leadership with senior client accountability and the UK lead for global Ogilvy teams.• Agency contact for client corporate partners, including Tate Britain, British Museum and Royal Opera House.• Management of campaigns, strategy, content, budget, planning, resources, reporting, insight & project delivery.• Creating engaging content and social campaigns to build awareness of BP’s contribution to the UK.• Collaboration and brainstorming of creative and strategic ideas for other agency projects, including pitches.Achievements Include:• Retaining the BP Corporate account after joining and growing it into 2014.• Pitched, presented and won new business, further growing both the BP and Unilever accounts.

London, United Kingdom

Clients: Jaro / MSN / Windows 8Acting Head Of Digital covering projects during launch of new account, responsible for the planning, creation and delivery of 3 Monkeys’ digital and social campaigns.Key Responsibilities:• Digital Team Leadership and senior client accountability.• Line Management: Digital Account Director, 2x Account Managers and an Account Executive.• Campaign and project delivery, including paid.• Managing the launch of Jaro, involving leading international charities including Amnesty International, British Red Cross, War Child and WWF.

Kingston Upon Thames, United Kingdom

Clients: Sony Music / Syco / One DirectionTasked with providing global digital and social strategy, content and community management across all the bands channels, as well as insights, analysis, reports, senior leadership, advice and support in the lead up and during the release of One Direction’s 2nd Album “Take Me Home“ (No.1 in 35 countries and sold 12.4 Million copies Worldwide).

1 Paris Garden, London Se1 8Nu

Clients: EE / Lloyds TSBProject delivery, team leadership and senior client accountability of a B2B brand communications and social campaign, based on thought leadership from senior EE stakeholders. Key Responsibilities:• Delivery of campaign to change the perception of EE within the ‘C suite’.• Create content to appeal to industry experts and business decision makers at board level to develop innovation.• Develop, ghost-write and publish content on behalf of EE Thought Leaders and other senior staff members, including the CMO, CTO and head of B2B Communications.• Key point of contact for internal teams and partner agencies (Proximity, Chemistry, MC Saatchi, Blueprint).• Creation of LinkedIn training portal for all UK staff and best practice documentation for senior EE staff.• Line Management : Social Media Account Manager.• Weekly analysis, insights and reports.

London, United Kingdom

Clients: Ford UK / Nokia / StarbucksMixed role crossing the social and more traditional account teams, but remaining key point person for the client and partner agencies. Played a key role in the creative direction of the team, ensuring the development of effective social content, consumer engagement and social activation for clients.Key Responsibilities:• Develop engaging and creative social strategies to gain maximum advocacy for brands.• Day to day management of clients and partner agencies, including Ford and Nokia, Mindshare and Ogilvy.• Manage the output of the wider team including Community Managers, Analysts and Account Executives.• Lead the team on insights, strategic, creative and tactical activities.• Educate client and develop skills, advising on new approaches, opportunities, innovations and ideas.Achievements Include:• Digital Strategy for Music (Bands In Transit), Comedy and Film (Future Shorts, The Sweeney & The Endless Winter) and Ford Focus’s sponsorship of the T3 Awards.• Launch of all new Ford Focus, the UK’s second biggest selling car of 2011.• Introducing social E-Commerce to Ford, often used by Google to demonstrate best use to other brands and agencies: http://bit.ly/FocusTech• Starbucks UK YouTube Strategy for WPP sister company Blast Radius, for a global campaign.

Clients Included: Ministry of Sound, EMI, Parlophone, Universal, Mercury, and projects such as War Child, Travis, Basshunter, James, Kid Cudi, Drake, Example, Sean Paul & Taio Cruz.Founder and owner of Tomorrow Never Knows, a highly respected, innovative and creative agency, that specialised in social media, digital marketing, online PR and management in the music and entertainment industry.Key Responsibilities:• Creation of digital campaigns and long-term strategies to increase product awareness and sales.• Management of campaigns, social media accounts, websites, content and communications.• Educate and train artists and clients on social media best practices.• Utilising existing and emerging technologies to suit differing demographics to promote and sell products.• Partnering with contacts and influencers to successfully sell and promote products.• Creation and seeding of viral content to organically generate excitement for products through digital networks.• New business development in a competitive market place, demonstrating innovative work to grow my business.• Conduct audience and media research, analyse and evaluate campaign activity and results.Achievements Include:• Runner up in 2008 Record Of The Day Awards for Best Online PR Company, short-listed in 2007, 2009 & 2010.• Runner up in the Digital Music Awards 2008 for Basshunter. Debut single reached No.1 driven solely by digital.• Digital strategy for the FA’s Official England Song for World Cup 2006.• 1st music video in Xbox’s marketplace after securing partnership with XBOX / Microsoft.• Contributor and writer of regular features for Sky News and their Business home page.

London, United Kingdom

Independiente was a small but leading independent UK record label, responsible for multi-platinum artists such as Travis, Paul Weller, So Solid Crew and Embrace.Key Responsibilities:• Develop and execute marketing campaigns for releases across new and emerging digital channels.• Identify new product initiatives and business development opportunities to maximise marketing exposure.• Enhance how Independiente were able to market, distribute and achieve maximum sales in the UK.• Manage web designs, content and community management of fan bases in different online communities.• Manage campaign budgets, delivering cost efficient solutions and maximising ROI.Achievements Include:• Best Artist Website for Deejay Punk-Roc 1999, and Travisonline 2000.• Best Live Performance for Ooberman at the NME Awards 2000, won by activating digital fan base to vote.

Organise a full entertainment and events programme across four university sites. Managed an annual £100k budget, generated by the sale of Entertainment Cards, which gave students free entry to events for a annual one off £20+VAT payment.Create new ideas and concepts for promotion and marketing of all events and commercial facilities (including bars and shops), and conduct effective market research and direct mail initiatives to increase sales.Negotiation of sponsorship for events, bars and retail outlets. Companies included NatWest, Levi’s, Guinness, Mars, Pepsi and HMV.Train and motivate over 75 part time student staff, and supervise events at four venues seven days a week.And if you've made it this far, I also booked Radiohead for £100 post the release of 'Creep' and their US tour.

Computer Information Systems Design

C, D, D, Economics (A), Geography (A), Computer Studies (As)