Ritchey Peck Email & Phone Number

Transformative Sales Executive with over 20 years of experience in the SaaS, cloud, and security industries, leading acceleration of net new customer acquisition, customer retention, and transformation of sales organizations and sales models. Accelerating Net New Customer Acquisition and Retention• Doubled Net New Logos Across the Fortune 1000: Built and scaled a customer acquisition team with a replicable go-to-market framework and expanded routes to market, driving high double-digit growth at Sumo Logic• Increased Opportunities and Revenue: Transitioned to a partner-first sales model, leveraging external networks to significantly increase both the volume and size of inbound opportunities without proportionally increasing resources at Sumo Logic• Scaled Marketing Campaign: Designed a field marketing initiative that drove widespread product awareness using guerrilla tactics, gamification, and personalized outreach. Amplified impact through LinkedIn with a viral campaign hashtag, establishing a scalable, cost-effective growth engine at Sumo LogicTransforming Sales Organizations and Operating Model• Optimized Sales Structure for Growth: Reorganized the salesforce into specialized hunter and farmer roles, enabling focused efforts for new customer acquisition and install base expansion, resulting in high double-digit growth at Sumo Logic• Pivoted the Sales Organization to SaaS-Driven Growth: Transition hardware-centric sales team to 100% SaaS in six months, creating a scalable model for recurring revenue and streamlined delivery while maintaining North American growth at Cisco• Modernized Sales Teams for SaaS Success: Revitalized a $250M hardware-centric business by introducing scalable software consumption packages, simplifying processes, and aligning compensation, achieving double-digit growth in 12 months at Cisco• Streamlined Sales Operations for Growth: Reduced sales costs by a third by integrating inside sales with field account executives, scaling coverage and capacity without increasing headcount at Cisco and Sumo Logic 20 Years of Technologies Sales Leadership and Transformation