Ritchie Yu Email & Phone Number

Ponte Vedra Beach, Fl, Us

Ponte Vedra, Fl

Greater New York City Area

Provide research insights to maximize ad sales revenue potential through sales support, marketplace analyses, commercial retention tactics, creation of audience estimates and advanced data targeting initiatives including programmatic and secondary guarantees Develop network audience positioning and presentations for advertising sales Work closely with senior ad sales, network, finance and business development management for long-term business planning and strategyDesign and analyze primary and syndicated research to demonstrate network audience value Manage the production of a comprehensive weekly competitive television reportLead team of six responsible for both established and emerging networks

Greater New York City Area

Directed market research for ad sales, programming, marketing, distribution, digital media, public relations, business development and strategic planning utilizing syndicated and primary researchQuantified and positioned audience insights across all media platforms to maximize revenue Collaborated with senior management to develop network’s long-term business plans and strategyPlanned and managed research budget

Greater New York City Area

Created solutions to marketing and sales challenges utilizing primary and syndicated researchWorked closely with sales staff to effectively communicate and leverage research to clientsSpearheaded sales research and marketing efforts for FOX.com Collaborated with sales staff to develop annual upfront presentationsResponsible for tracking and reporting developments in competitive new media Compiled quarterly advertising category trends and their effects on advertising expenditures

Greater Los Angeles Area

Maximized licensing revenue through the analysis and positioning of audience data Developed, designed and produced marketing materials for major sales marketsWrote and produced all of the company’s sales and strategy presentationsRe-engineered information systems to improve accuracy and efficiencySupervised staff of three

Greater Los Angeles Area

Tracked ratings for all network and cable programs to identify trends and opportunitiesProduced detailed analysis of potential program acquisitionsAdvised programming executives on the scheduling of series and specials Created audience projections for national ad sales and produced local ad sales collateral

Bachelor Of Arts (B.A.), Economics

Education record