I am an experienced CPA financial and management accountant who has worked with a wide range of businesses over many years, from sole traders to large multi-million dollar companies.From general bookkeeping and payroll services to management accounting, performance analysis and strategic planning, industries in which I have provided services to through my CPA Public Practice include manufacturing, retail, hospitality, real estate, allied health, property management, car repairs and various trades.My objective when working with business owners is to first of all ensure financial sustainability. Then, from that platform, create growth. On my roadmap to growth it starts with your financials.- ensuring the accuracy and integrity of your accounts- setting up your chart of accounts and splitting your expenses into direct and indirect costsIn conjunction with accurate bookkeeping, there is compliance. - meeting your regulatory obligations when it comes to superannuation, workcover, payroll tax, GST, PAYG withholding, etc.- ensuring requirements of industry and professional licences and certificates are metOnce the essentials are met, it is time to analyse your business. It is all about the quality of the data and knowing how to analyse and explain it!- analyse current performance, using both financial and non-financial data- create benchmark targets to measure against- use trend analysis to see where you are headingIn tandem with accurate financials, compliance and performance analysis, there is strategic planning. - define your vision, set your goals, create your five year strategic plan- analyse the external environment your business operates in- create a multi-year rolling budget forecast that is linked to your strategic plan- proactively manage riskI sit on several advisory boards with various businesses. As well as a bachelor degree in accounting, I am a member of CPA Australia, I hold a CPA Australia Public Practice licence and I am a registered BAS Agent with the Tax Practitioners Board.