Ritdej Charasrasameekul Email & Phone Number

- Managed the end-to-end product lifecycle for NocNoc Services on both web and app platforms, including the buyer service shopping portal, buyer service marketplace portal, buyer home solution portal, installer portal, and service admin portal.- Conducted A/B testing to evaluate product features and validate assumptions to optimize user experience.- Identified new product opportunities to attract and convert potential users.- Implemented high-impact features, such as integrating and bundling services with products, developing a service booking feature, and creating a home solution landing page for the new main service channel.

- Established the product vision, mission, strategy, and roadmap for the installer portal and internal admin portal. - Managed the entire product life cycle and led the development of the installer platform (supplier side) and internal tools, such as the order management system, to support both customers and installers.- Integrated APIs with third-party service providers to scale the business.- Developed metrics and conducted data analysis to measure product performance and features.- Prioritized problems, ideas, solutions, and features to maximize business impact while minimizing effort.

- Validated assumptions to support the new business model, enabling buyers to confidently find the right service providers and helping service providers to enhance their work skills and grow their businesses.- Assisted in conducting user research to create focus persona groups, test solutions, and design the user journey.- Generated a new revenue stream for the company, achieving over 400 service orders in the first year.

Responsible for managing internal tools related to customer experience, including marketing and customer service tools. Contributed to a 30% reduction in manual workload for the internal team.

Bangkok Metropolitan Area, Thailand

Responsible for overseeing the business-to-business platform segment of the company, which includes understanding user needs by serving as a key account manager, developing product requirements, and strategizing marketing plans for product launches.

Bangkok Metropolitan Area, Thailand

Responsible for a project based on the grab-and-go platform called TruePick which aim to help all the user that do not have time to line up in the queue.

Bangkok Metropolitan Area, Thailand

Create a business model for Krungsri Bank by using fintech.

Bachelor'S Degree, Entrepreneurial Management, 2.91

Activities and Societies: Football, Rugby, Service Learning

High School Diploma, Communication Arts, 3.00

Activities and Societies: Football, Music Band, Public Speaking