Results-driven Marketing Analyst with over 2 years of experience, I have spearheaded a 15% surge in customer acquisition and a 20% revenue growth, enhancing the company's financial success. My targeted campaigns boosted brand awareness by 25%, generating over 12,000 impressions and increasing student engagement by 10%. I hold an MSc in International Business from the University of Hertfordshire (First Class) and excel in Google Analytics, SEO/SEM, CRM platforms like HubSpot and Salesforce, and social media management tools.Key Skills and Achievements:- Enhanced B2B digital marketing campaign performance by 15% through rigorous A/B testing and targeted audience segmentation.- Collaborated with cross-functional teams to redesign website layout, resulting in a 40% decrease in bounce rates and a 25% increase in average session duration.- Implemented data-driven strategies to optimise email campaigns, achieving a 30% improvement in open rates and a 20% increase in click-through rates.- Developed creative social media promotion strategies, leading to a 50% increase in student engagement and workshop sign-ups.- Led a team as an International Student Ambassador, promoting university initiatives and securing a 35% revenue uplift via sponsorships.Beyond my professional pursuits, I am passionate about fashion and enjoy producing music in my spare time.