Assistant Vice President Sales
Current• Complete ownership to establish, grow and nurture entire online company portfolio which includes sales management to portals, marketplace business, omnichannel & brand websites • Manage complete operations of the channel which include various channels namely Exclusive stores (EBOs), Large format stores (LFS), Multi branded outlets (MBOs), E-sales as well as Bulk sales namely from servicing existing avenues, data analysis & adaptation on continuously creating new sale avenues, meeting changing demands of each format within the channel• Emphasis was strictly on brand building through this format as well as effective & efficient liquidation of goods promptly & bringing in fence-sitters to the brand as customers• Conducted venue sales as well along with the expansion of the channels in the format• Successfully achieved comprehensive growth in this channel starting from RS 20 lakhs in 2003-04 to Rs 22 Crores in 2009-10 through more than 110 locations• Co-ordinate accounting, marketing, as well as logistics activities related to the channel• Efficient use of sales as well as accounting software • Managed complete warehousing operations for a brief stint of 3 months
