Travel ( SATTE - South Asia Travel & Tourism Exchange) & Jewellery Portfolio

Lead Generation Campaigns a. Driving effective BTL campaigns – School, Mall, Seminar, community club & complex engagement programb. Tracking lead flow to ensure appropriate sales channel follow up processc. Maintaining key performance matrixes – CPA, CPL, Revenue & ROI

National & Regional Offers 1. Distributor offer MoM based on regional requirements & market conditions – Avg growth of 21% MoM2. Direct & key accounts offers based on customer potential & margins – Avg growth of 26% per quarter Trade Promotionsa. Planning & execution of customer trips via business plans b. Deciding on sponsorship of key industry eventsc. Yearly proposals for trade magazinesd. Jointly working with associations on exhibitions & roadshowsProduct Drive – ZEISS Finished Single Vision lenses (FSV)a. Increase ZEISS FSV Volume from 4,35,000 pieces in 19-20 to 8,00,000 pieces in 20-21b. October 2020 to May 2021 Monthly Average of 71,800 (oct-sep year closing)c. 3 National Schemes (Direct & In-direct customers) for 2 Quarters. d. Customer wise potential analysise. Market spread mapping & plans to increase the penetration via customer on-boarding plan.f. Index, coating & price analysis with competitor brands & sharing reports with product team to fulfil any gaps or introduce new price or coating range.Distribution Channel Expansion: a. Planning & execution of increasing number of distributors from 22 to 50 in six months - (Dec’20 – May’21)b. Emerald & Aladdin Project planning & execution on Sub-Dealer levelc. Creating business matrix of customer potential Vs current share for customer transfersd. Automating distributors billing with ZEISS to capture day to day data.e. Increased the reach via wholesalers by launching 2 base range products, 23 wholesalers PAN India

Key Result Areas:• Analysing and understanding the target segment of exhibitors and visitors for each exhibition and harnessing necessary data of the target group and developing appropriate content (Content Marketing & Customer Insights) • Designing the marketing strategy, executing plan for each exhibition,and developing the marketing budget plan based on the marketing plan• Skilled in interacting with the press onsite, interacting with brands and visitors and facilitating the content development for press releases for each of the show • Interacting and negotiating with many trade journals, external media and managing advertising of the exhibition at the most optimal costs; networking with relevant trade associations for approaching the traders and association members.• Monitoring the development of multiple marketing collateral, also developing content relevant to each industry, administering website, customized emailers, tracking of the emailers• Advertising in mainstream media, trade journals and relevant media, invitation cards, posters, flyers, hoardings, onsite promotional materials, event directories and so on• Managing all ATL & BTL activities by going on ground in each city wherever the campaigns where commenced to check the efficiency of the marketing tools used&personally meeting the key industry stakeholders to get insights.