Working from the Corporate office, embed Customer Centricity culture in daily operations of employees across various businesses of the group.Leverage expertise in NPS implementation, consumer insight and analytics to achieve the same.

Helped clients build a Customer Centric organization by bringing together multi-disciplinary teams specializing in areas of database management, analytics, technology, customer contact centers and digital and creative

Providing analytics based brand consulting to some of top brands in AMAP region.

Responsibilities include deep understanding of research methodology with sharp analysis and actionable recommendations resulting in strong brand building and reaching key business objectives for clients.Manage large scale quantitative researches specializing in advertisement, marketing communication, media and brand equity across various categoriesAlso responsible for new business development amongst existing clients, identification and development of business opportunities outside the existing client base.

• Understand & study the client business & requirements and prepare project proposal• Scrutinize the data collected by the field people and draw logical inferences after detailed data analysis• Assess & evaluate various positioning options and propose various strategic solutions to the client• Monitor the actual outcome and devise strategies to achieve the targeted positioning.• Co-ordinate with different support functions of IMRB – field team, analytic team, software developers’ team to ensure smooth and timely implementation of the project plan.

• Study and analyze the functioning of Distribution Centres of the Modern Trade Retailers•Observe the fill rates at various centres and performed Causal analysis on the low fill rates• Examine & identifiy Purchase Order patterns and propose ways to improve the fill rates at the DC end.

• Identify, conceptualise and implement IT system enhancements for business operations for General Electric Commercial Finance for their $232 Billion fleet leasing Business across 7 European Countries• Design solutions for customised job chains for client’s new business processes using ESPRESSO Scheduler• Co-ordinate and Supervise various mission critical batch processes