My responsibilities are: • Strategize, plan and budget for marketing activities to drive pipeline and brand equity.• Design and run digital campaigns for lead generation, improving unaided brand recall and increase target group traffic to multiple channels.• Define and track metrics to assess effectiveness and outcomes of marketing programs and initiatives.• PR management for the unit leadership and the company at the global level.• Building Analysts relations.

My responsibilities were: • Strategize, validate, implement, launch and sustain the products through their entire lifecycles.• Define unique value propositions for solutions/services based on market and competitive intelligence to stand out from the competition.• Design and execute account based and large deals marketing programs to influence sales opportunities.• Positively influence clients to run customer advocacy programs.• Run lead generation programs by participating in relevant industry events and exhibitions.• Identify key analysts /journalists / influencers and develop relationships in order to achieve high media share of voice and analyst endorsements.• Develop high impactful marketing collaterals, sales kits, play books and thought leadership artifacts for distinguished presence in the market.

Ritesh worked as management intern in StanC. He closely worked with sales team to improve the sales of mutual funds in north India.