Ritesh Chandel Email & Phone Number

Bengaluru Area, India

• Managing Search Marketing Tools: Google Adwords, Yahoo Gemini and Microsoft Bing Ads • Managing Display tools: DCM & DBM • Managing Social tools: Twitter, Facebook and YouTube Ads • Working closely on Competitive Performances and Competitor Analytics Digital Competitive metrics through Pathmatics Offline Competitive metrics through Nielsen Ad Intel and Ad Dynamix • Creating Bench-marking reports for 28 brands of P&G as a client for quarterly analysis. • Brand level… Show more • Managing Search Marketing Tools: Google Adwords, Yahoo Gemini and Microsoft Bing Ads • Managing Display tools: DCM & DBM • Managing Social tools: Twitter, Facebook and YouTube Ads • Working closely on Competitive Performances and Competitor Analytics Digital Competitive metrics through Pathmatics Offline Competitive metrics through Nielsen Ad Intel and Ad Dynamix • Creating Bench-marking reports for 28 brands of P&G as a client for quarterly analysis. • Brand level analysis for several brands using Statistical Derivations. • Annual Account Analysis for clients. Deriving projections, variances, and projecting through STAR and BCG matrix. • Automations for various sources using AIP (Omnicom Media’s internal tool) • Managing Planned Media Sources for Media Buying: Prisma and Media Tools Show less

Bangalore

• Performance tracking, and search engine optimization • Responsible for the revenue maximization. Understanding client ROI / CPA / ROAS goals, objectives and data, marketing philosophy, target demographics, etc.• Played a key role in supporting the Account Management function, with participation in the operations optimizing advertising campaigns. And interacted with various Account Specialists and/or Account Managers.• Thorough knowledge and understanding of all internal systems to… Show more • Performance tracking, and search engine optimization • Responsible for the revenue maximization. Understanding client ROI / CPA / ROAS goals, objectives and data, marketing philosophy, target demographics, etc.• Played a key role in supporting the Account Management function, with participation in the operations optimizing advertising campaigns. And interacted with various Account Specialists and/or Account Managers.• Thorough knowledge and understanding of all internal systems to respond to general and specialized client requests including billing inquiries, click activity inquiries, relevancy issues.• Worked in a fast paced team environment, quickly and accurately processing tasks received from US-based Account Specialists and Account Managers• Timely and accurate processing of tasks received from US based Account Specialists/Account Managers• Build performance reports, using various Y! Proprietary tools; some analysis.• Training the team on day-to-day reporting, building internal and client engagement templates.• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.• Strong understanding of all facets of search marketing and best practice campaign development and management and a willingness to continue to stay contemporary on trends within the industry• Ability to solve problems and identify opportunities through the use of analytics and critical thinking.• Preparing Quarterly, Monthly & Weekly reports for clients using Excel and PowerPoint• Recommending new opportunities to the clients for more online ad spend.• Worked on Siebel platform (CRM) and sales force platform to manage advertiser’s accounts.• Handled project with account manager for Rich ads, Sitelink, stream ads, Product ads and Gemini.• Preparing various automated formula base reports• Worked with top premium Retail and Entertainment clients such as Amazon, Macys Stub Hub and Sony Pictures of North America Show less

• Business Development activities with new and existing clients gain business and build relationship and drive the business forward.• To provide driven business solutions in TOTAL PARTNERSHIP with clients and always performing and delivering beyond expectations.• Understanding client’s requirement.• Handling queries from customer through Telephone & Email.

I worked as a management project trainee in Bangalore Central Mall a retail branch of Pantaloons Retail India Ltd. with Marketing team and learned many aspects of marketing and how to increase footfalls in the mall premises.

• Making new clients through visiting new stores.• Assuring the delivery on time, on daily basis.• Pushing the sales of new offers offered by various telecom companies.• Handling the queries about new companies SIM card & tariff plans offered by them.

Mba, Marketing

1.Class Representative From 2nd Semester onwards 2.won 2nd prize in marketing fest organized by Canara Bank School of Management Sciences.

B.Com. V.B.S, Marketing/Marketing Management, General