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Ritesh Gupta Email & Phone Number
Founder and CEO
at
Useful School
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✓ Verified Jul 2026
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Ritesh Gupta is listed as Founder and CEO at Useful School, based in Brooklyn, New York, United States. AeroLeads shows a matched LinkedIn profile for Ritesh Gupta.
Ritesh Gupta previously worked as Founder & CEO at Useful School and Co-Communications Director at Where Are The Black Designers?. Ritesh Gupta holds Certificate, Entrepreneurship from Ucla Anderson School Of Management.
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Useful School
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About Ritesh Gupta
Currently accepting paid freelance, consulting, coaching, and speaking opportunities. Open to full-time opportunities across a variety of roles if it's the perfect match. Email me if I can be useful at ritesh@ritesh-gupta.com or ritesh@usefulschool.com.Wieden+Kennedy alum & former director at 2 Shark Tank companies, I'm the Founder of Useful School, Design Director for Hyperakt, and volunteer for Where Are The Black Designers? I've helped rebrand one of the world's largest nonprofits, redesign an app to become one of Apple's favorite apps of the year, triple a website's conversions, and launch new business models. Freelance clients include The New York Times and Working Not Working. Background in design, UX/UI, production, strategy, art direction, copywriting, DEIB, media & communications planning, and PR.Optimistic Indian-American with a soft spot for purpose-driven organizations. I can design your next brand identity, website, or app—and I teach, lead, and mentor others to do the same.My recent engagements include: leading full rebrands & product designs; designing websites, apps, and decks; financial wellness, decolonization, organizational, DEIB, and marketing workshops/consulting; and upleveling individuals and teams.
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Ritesh Gupta's current company
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18 roles
Ritesh Gupta work experience
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Founder & Ceo
Co-Communications Director
Where are the Black Designers? is a volunteer-run, nonprofit design advocacy organization. We exist to heal, support, amplify, and make space for the entire spectrum of Black creativity while also decolonizing design through education and wellness resources, events, partnerships, and collaborations. Additionally, by connecting designers, educators, and creative leaders, we host a dialogue about change, both in and out of the design industry through our annual conference.The 2020 inaugural WATBD conference hosted over 10k participants and has been viewed nearly 16k times on YouTube.
Design Director
I led the rebrands for the Ford Foundation, West Wing Writers, ColorPop Books by DonorsChoose, Hyperakt itself, and many others. Helped win new business. Managed and mentored an incredible team. Reported directly to studio's partners. Written by the Hyperakt team: Bursting with creative energy and insatiable curiosity, Design Director Ritesh Gupta leads Hyperakt's visual design approach and output. Their versatility, optimism, and love for teaching makes them an excellent mentor for our design team. Ritesh may have left their heart in Italy, but their appreciation for the best pizza and olives NYC has to offer is unsurpassed.
May 2022 - May 2023
Senior Director, New Product Ventures
Sought by Gannett’s Chief Marketing & Strategy Officer / ex-VP of Marketing @ SpotifyAbout Gannett | USA Today Network: A Pulitzer Prize-winning, innovative content and marketing company best known for owning & operating USA Today.About the gig: Led a new practice called New Product Ventures as part of its business evolution. Spearheaded ideation, roadmapping, prototyping, and execution to find and validate product-market fit. Read: new websites, apps, features, and integrations. Partnered and collaborated with team leads, senior mgmt, and C-suite.· Identified and concept net-new, early-stage product experiences and opportunities· Determined product-market fit, business-case evaluation and prioritization based on opportunity assessment of the strategic roadmap· Led the product development phases – through incept, design, test and launch – for new Subscription Products that drives subscriber growth for Gannett by adding incremental value to existing and future audiences. · Served as the product lead among cross-functional stakeholders in Marketing, Editorial, Ad Operations, Customer Insights, and Business Intelligence on research and discovery of new product concepts.· Represented product design and development direction – from ideation through to prototyping, branding and testing of new subscription offerings.· Served as the product lead for early-stage strategic definition, prioritization, and product development aligned with business needs and editorial goals.· Worked in an Agile environment of product development, validating key hypotheses and assumptions, making buy vs. build decisions, break-even analyses and prize-worth-the-chase recommendations.· Created clear and measurable KPIs related to the creation and enhancement of high-quality products that underscore the ongoing value of specific product lines and their lifecycle potential.
Jun 2021 - May 2022
Head Of Product
Reported directly to CEO. Responsible for product design, product & brand strategy, vision, alignment, and execution. Led quarterly and annual company-wide OKR development. Built bi-monthly/quarterly/annual product roadmaps, user-centered UX flows/mockups, and production-ready UI/assets. Built an awesome team. Wore lots of other hats. Collaborated across teams, including engineering, production, content, and marketing.Impact:• Released rebrand along with new business model, leading to #1 debut on Apple Podcast charts and positive reviews in It's Nice That and Brand New's Under Consideration• Revamped app discovery and consumption UX/UI, leading to a nearly 6x increase in "app first open" to "play episode" CVR• Overhauled website marketing tools and UX/UI, leading to a 4x increase in e-commerce CVR, 2.6x faster checkout time ("start purchase" to "finish purchase"), nearly 6x increase from "complete episode" to "start purchase" CVR, and 24% faster average page load time (nearly 50% for Safari)• Growth and training, helping double overall company & team size and leading to a 40% faster cycle time (i.e. how long it takes tickets to be completed after being started dropped from 5 days before I started to 3 days)Releases:• Delayed registration wall• Search & Filter• Marketing pages revamp and Webflow implementation• GDPR compliance (incl. EU)• Revamped new and returning user feed (incl. "Tap-to-play", "Jump Back In", and "members-only" feeds)• Flow reader (synced audio + reading)• Serial of the Week + "expiring" content• Text reader redesign• Refer-a-friend MVP• Serial Box Party• Dark Theme
Mar 2020 - Jun 2021
Vp Of Product
Apple’s Best of the Year app, Serial Box is the “HBO of books.”Investors include Forerunner Ventures (Glossier, Away, Dollar Shave Club, Warby Parker), Kevin Lin (Co-Founder of Twitch), Richard Sarnoff (KKR), & Michael Edelstein (former President of NBCUniversal). Advisors include Michael Lynton (former CEO of Sony, current Chairman at Snap).Releases:• New sign up/sign in flow (incl. Sign In With Apple)• New homefeed• Instant Previews• Offline use• Mixpanel integration• A billion internal Tableau reports• “Top 10” titles• A touched up logoI’ve also significantly contributed to:• Building board decks• Raising another successful round
May 2019 - Mar 2020
Senior Director Of Brand & Ux
Sourced, strategized, creative directed, and produced an entire six-figure rebrand with Sagmeister & Walsh + R/GA. Hired a larger team. Led brand, design, CX, UX, & tech teams during Pet Plate's hyper-growth stage. Got featured again on Shark Tank.Impact:• 5-figure new customer growth• Triple-digit % increase in new customers• Triple-digit % increase in new customer CVR• Triple-digit % decrease in CAC• Even more happy pet parents
Jun 2018 - Apr 2019
Director Of Brand & Cx
As seen on Shark Tank.Led key creative, CX/UI/UX, CRO, community, and communications projects. Set strategy, conducted research, and developed programs, leading to a triple-digit % increase in conversions YoY. Lots of happy pet parents.
Apr 2017 - May 2018
Director Of Marketing And Impact
As seen on Shark Tank.Oversaw hyper-growth period and led acquisition effort. Sold ugly fruits and veggies. Fought hunger. Led 5-person Marketing, Branding, and Partnerships teams during our hyper-growth stage, leading to a triple-digit % increase in customer growth and an industry-leading CAC/LTV ratio of X%.Ideated and built an emoji app. Featured on Mashable, VICE, and Snapchat.
Mar 2016 - Apr 2017
Social Media / Platforms Strategist
Managed paid digital campaigns. Wrote lines. Built brands. Touched Equinox, Cooper Hewitt, Booking.com, Air Jordan, Delta, and Sprite. Started wearing hats to work. Coincidentally started wearing many hats at work.Co-managed and trained 3 team members, oversaw 8-figure annual budget across digital platforms. Developed some of the most engaging content in Equinox’s history, featured in AdWeek and Twitter Blog.
Feb 2014 - Jul 2015
Assistant Social Media / Platforms Strategist
Ran social and search campaigns for ABC, Disney, & ABC Family (now Freeform). Filled in for big shoes. Worked with clients in a time zone 3 hours behind. Commuted from NJ.
Aug 2012 - Jan 2014
Nov 2010 - Jun 2012
Jan 2010 - Jun 2012
Sep 2008 - Jun 2011
Development And Communications Intern
Helped redesign the website. Got more money from alumni. Fell in love with the arts (and the science behind the art).
Aug 2010 - Jan 2011
Account Planning Intern
Worked on current & new business. Lots of decks. Lots of late nights working on old-school pitch boards. Even helped position a car and a phone. Rode another scooter.
Jan 2012 - Apr 2012
Account Management & Copywriting Intern
Worked with (E)CDs on a website. Researched facts. Helped launch a car. Did lots of competitive analysis. Ran my own economic project. Rode a scooter.
Jun 2011 - Aug 2011
2 education records
Ritesh Gupta education
Certificate, Entrepreneurship
Ucla Anderson School Of Management
Bachelor Of Arts, Business Economics
Ucla
FAQ
Frequently asked questions about Ritesh Gupta
Quick answers generated from the profile data available on this page.
What company does Ritesh Gupta work for?
Ritesh Gupta works for Useful School.
What is Ritesh Gupta's role at Useful School?
Ritesh Gupta is listed as Founder and CEO at Useful School.
Where is Ritesh Gupta based?
Ritesh Gupta is based in Brooklyn, New York, United States while working with Useful School.
What companies has Ritesh Gupta worked for?
Ritesh Gupta has worked for Useful School, Where Are The Black Designers?, Hyperakt, Gannett | Usa Today Network, and Realm.
How can I contact Ritesh Gupta?
You can use AeroLeads to view verified contact signals for Ritesh Gupta at Useful School, including work email, phone, and LinkedIn data when available.
What schools did Ritesh Gupta attend?
Ritesh Gupta holds Certificate, Entrepreneurship from Ucla Anderson School Of Management.
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