Where are the Black Designers? is a volunteer-run, nonprofit design advocacy organization. We exist to heal, support, amplify, and make space for the entire spectrum of Black creativity while also decolonizing design through education and wellness resources, events, partnerships, and collaborations. Additionally, by connecting designers, educators, and creative leaders, we host a dialogue about change, both in and out of the design industry through our annual conference.The 2020 inaugural WATBD conference hosted over 10k participants and has been viewed nearly 16k times on YouTube.

I led the rebrands for the Ford Foundation, West Wing Writers, ColorPop Books by DonorsChoose, Hyperakt itself, and many others. Helped win new business. Managed and mentored an incredible team. Reported directly to studio's partners. Written by the Hyperakt team: Bursting with creative energy and insatiable curiosity, Design Director Ritesh Gupta leads Hyperakt's visual design approach and output. Their versatility, optimism, and love for teaching makes them an excellent mentor for our design team. Ritesh may have left their heart in Italy, but their appreciation for the best pizza and olives NYC has to offer is unsurpassed.

Sought by Gannett’s Chief Marketing & Strategy Officer / ex-VP of Marketing @ SpotifyAbout Gannett | USA Today Network: A Pulitzer Prize-winning, innovative content and marketing company best known for owning & operating USA Today.About the gig: Led a new practice called New Product Ventures as part of its business evolution. Spearheaded ideation, roadmapping, prototyping, and execution to find and validate product-market fit. Read: new websites, apps, features, and integrations. Partnered and collaborated with team leads, senior mgmt, and C-suite.· Identified and concept net-new, early-stage product experiences and opportunities· Determined product-market fit, business-case evaluation and prioritization based on opportunity assessment of the strategic roadmap· Led the product development phases – through incept, design, test and launch – for new Subscription Products that drives subscriber growth for Gannett by adding incremental value to existing and future audiences. · Served as the product lead among cross-functional stakeholders in Marketing, Editorial, Ad Operations, Customer Insights, and Business Intelligence on research and discovery of new product concepts.· Represented product design and development direction – from ideation through to prototyping, branding and testing of new subscription offerings.· Served as the product lead for early-stage strategic definition, prioritization, and product development aligned with business needs and editorial goals.· Worked in an Agile environment of product development, validating key hypotheses and assumptions, making buy vs. build decisions, break-even analyses and prize-worth-the-chase recommendations.· Created clear and measurable KPIs related to the creation and enhancement of high-quality products that underscore the ongoing value of specific product lines and their lifecycle potential.

Reported directly to CEO. Responsible for product design, product & brand strategy, vision, alignment, and execution. Led quarterly and annual company-wide OKR development. Built bi-monthly/quarterly/annual product roadmaps, user-centered UX flows/mockups, and production-ready UI/assets. Built an awesome team. Wore lots of other hats. Collaborated across teams, including engineering, production, content, and marketing.Impact:• Released rebrand along with new business model, leading to #1 debut on Apple Podcast charts and positive reviews in It's Nice That and Brand New's Under Consideration• Revamped app discovery and consumption UX/UI, leading to a nearly 6x increase in "app first open" to "play episode" CVR• Overhauled website marketing tools and UX/UI, leading to a 4x increase in e-commerce CVR, 2.6x faster checkout time ("start purchase" to "finish purchase"), nearly 6x increase from "complete episode" to "start purchase" CVR, and 24% faster average page load time (nearly 50% for Safari)• Growth and training, helping double overall company & team size and leading to a 40% faster cycle time (i.e. how long it takes tickets to be completed after being started dropped from 5 days before I started to 3 days)Releases:• Delayed registration wall• Search & Filter• Marketing pages revamp and Webflow implementation• GDPR compliance (incl. EU)• Revamped new and returning user feed (incl. "Tap-to-play", "Jump Back In", and "members-only" feeds)• Flow reader (synced audio + reading)• Serial of the Week + "expiring" content• Text reader redesign• Refer-a-friend MVP• Serial Box Party• Dark Theme

Apple’s Best of the Year app, Serial Box is the “HBO of books.”Investors include Forerunner Ventures (Glossier, Away, Dollar Shave Club, Warby Parker), Kevin Lin (Co-Founder of Twitch), Richard Sarnoff (KKR), & Michael Edelstein (former President of NBCUniversal). Advisors include Michael Lynton (former CEO of Sony, current Chairman at Snap).Releases:• New sign up/sign in flow (incl. Sign In With Apple)• New homefeed• Instant Previews• Offline use• Mixpanel integration• A billion internal Tableau reports• “Top 10” titles• A touched up logoI’ve also significantly contributed to:• Building board decks• Raising another successful round

Sourced, strategized, creative directed, and produced an entire six-figure rebrand with Sagmeister & Walsh + R/GA. Hired a larger team. Led brand, design, CX, UX, & tech teams during Pet Plate's hyper-growth stage. Got featured again on Shark Tank.Impact:• 5-figure new customer growth• Triple-digit % increase in new customers• Triple-digit % increase in new customer CVR• Triple-digit % decrease in CAC• Even more happy pet parents

As seen on Shark Tank.Led key creative, CX/UI/UX, CRO, community, and communications projects. Set strategy, conducted research, and developed programs, leading to a triple-digit % increase in conversions YoY. Lots of happy pet parents.

As seen on Shark Tank.Oversaw hyper-growth period and led acquisition effort. Sold ugly fruits and veggies. Fought hunger. Led 5-person Marketing, Branding, and Partnerships teams during our hyper-growth stage, leading to a triple-digit % increase in customer growth and an industry-leading CAC/LTV ratio of X%.Ideated and built an emoji app. Featured on Mashable, VICE, and Snapchat.

Managed paid digital campaigns. Wrote lines. Built brands. Touched Equinox, Cooper Hewitt, Booking.com, Air Jordan, Delta, and Sprite. Started wearing hats to work. Coincidentally started wearing many hats at work.Co-managed and trained 3 team members, oversaw 8-figure annual budget across digital platforms. Developed some of the most engaging content in Equinox’s history, featured in AdWeek and Twitter Blog.

Ran social and search campaigns for ABC, Disney, & ABC Family (now Freeform). Filled in for big shoes. Worked with clients in a time zone 3 hours behind. Commuted from NJ.

Got a co-sign from a Nobel Laureate. Learned who William Sharpe is.

Learned how to answer tough questions. Walked backwards.

Drummed a lot. And I miss it. A lot.

Helped redesign the website. Got more money from alumni. Fell in love with the arts (and the science behind the art).

Worked on current & new business. Lots of decks. Lots of late nights working on old-school pitch boards. Even helped position a car and a phone. Rode another scooter.

Worked with (E)CDs on a website. Researched facts. Helped launch a car. Did lots of competitive analysis. Ran my own economic project. Rode a scooter.