• Started wholesale packaging e-commerce platform serving small retailers and large corporations, setting up business operations and planning from the ground up. • Actively pursue client relationships, network at any opportunity, and consistently go above and beyond to grow business at all hours of the day.• Use business and finance expertise to develop websites and establish operational processes and methodologies, making use of CRM platforms, database software, and technical tools to maximize efficiency.• Devise all financial planning, establish marketing and outreach strategy, and consult with relevant stakeholders, always improving and restructuring to optimize effectiveness using data-driven tactics. • Use digitally savvy methods to maintain and track immense inventory of retail packaging, food and catering supplies, industrial and gift packaging, and corporate supplies, as well as offer custom packaging services.• Oversee budgeting and business planning to ensure the new company is succeeding and hitting all targets. • Consistently prioritize needs of customers, offering tailored support, and resolving issues as they arose.

• Handling, guiding, and coaching a team of 40 people (West Region) for achieving their KRA of Acquiring Cross border transacting clients for the bank.• Formulating and implementing new ideas in Trade NTB Acquisition to build a strong trade NTB book.• To ensure that a 100% budgeted team is in place with regular recruitments from B-schools & open market.• Hand holding the new team members by regular training on Banking/Trade Products/Sales pitch/Soft skills etc. for better and faster productivity• Brand building: Regular activities in industrial clusters, participating in Trade fairs & conducting client knowledge enhancement events with eminent RBI/DGFT/Trade Council speakers & internal speakers• Increasing tie-ups with high end Chartered Accountants/CS/Law firms/Solicitors for increased quality lead flow & sure shot conversions• Monitoring the progress with regular reviews & making necessary corrections for a better outcome.

• Led team of product managers ensuring targets and KPIs were met and exceeded, guiding professional development, and providing constructive feedback. Trained team members to deliver successful results. • Developed ideas for trade acquisition, building a portfolio, and developing tools to best serve clients. • Educated clients through events, resources, and guidance. • Networked with accountants, law firms, and solicitors to increase customer base.• Planned, developed, and drove strategies to increase sales and product profitability by acquiring new clients. Generated revenue by selling forwards and options products • Collaborated with Asset team to explore finance requirements of current and potential clients on products including LCs, Buyers Credits, PCFC, Bill Discounting, BGs, and more. Ensured regulatory requirements were met to protect the organization.

• Identified potential customers within SME & mid-corporate space that meet lending requirements.• Found new customers for structured products such as Suppliers/Buyer Credits, Forfeits, Escrow, Buy-Back, ECB, and more.• Advised clients on the interest rate and FX opportunities that could bring their costs down and enhance treasury returns.• Managed more than 40 platinum corporate customers (small and medium enterprises). • Guided customers on stipulated regulatory framework and notifications governed by RBI on FCGPR, FCTRS, FDI, and ECB.• Built relationships with CA, law firms, trade bodies, and organized industry events and group discussions.• Monitored portfolio to identify deteriorating credit situations, taking appropriate action. Maintained a strong understanding of each customer’s business, industry, and associated risks.• Established new relationships while organically growing revenue from the existing base and increased product penetration through cross-sale of trade, forex, and cash management products.• Managed customer expectations of HSBC’s service standards strictly adhering to agreed delivery time.

• Acquired and managed new customers for trade services, forex, payment, and cash management, and created cross-sell opportunities across the segment. Acquired current account relationship with an annual earning potential of USD 3000.• Collaborated with other team colleagues to build a diverse, tailored offering of products and services.• Leveraged Citibank brand, capabilities, and extreme global network to target and acquire the international business.

• Analyzed marketing trends and tracked competitor activities, provided ideas for product enhancement.• Developed sales and marketing strategies. Marketed and sold Deutsche Bank Platinum Credit Cards, meeting volume and profit targets. • Managed brand-building activities like organizing events and roadshows. Established a marketing communications plan across all platforms to strategically position products and services. • Mapped institutional needs and offered the best products and services. Generated business from existing accounts and achieved profit growth. Built and maintained business relationships with clients, ensuring customer satisfaction.