Ritesh Mohan Email and Phone Number
If you want to meet a Retail Sales expert who can "Make a difference" to your business with his sharp on-ground strategic insights, resulting in a turnaround of your brand; If your answer is "Yes" then scroll down & read further...I am a Retail expert with over 24 years of experience in the Retail sector in the Middle East Region, specializing in beauty & fragrances and fashion segments. A transformational thought leader in the retail sector. Check out my retail blog site www.retailritesh.comHaving worked in the Middle East & Africa for over 24 years and scaling brands like Mikyajy, Woolworths, Forever21, Rasasi perfumes, Liht Organics, and Nabeel perfumes to name a few.Taking a leap of faith in 2023 into a new continent to lead and manage a lifestyle brand inspired by the likes of Miniso called Dukan in Angola. Scaling the brand to over 39 stores and building a topline sales of over USD 4.5million. Previously spearheaded the Retail division of Nabeel perfumes as General Manager across GCC (approx 35 stores) & team of 84 people. Launched the world's most expensive perfume ever built under the brand "The Spirit of Dubai" retail and distribution channel partners. Achieved growth of 112% year on year for 2017-2018; and 2018-2019. Start-up expertise:Having Start-Up experience in setting up digital boutique agencies (www.olivegreenstudios.com & www.mobiiworld.com) and scaling it up on value equation with more than 49 active B2B clients.Retail Brands:Led successful brands like Mikyajy (make-up), Forever 21, Woolworths, Sanrio & Rasasi Perfumes & Nabeel Perfumes & The Spirit Of Dubai & now Liht Organics, Adhara retail and Dukan.Franchising: Opened franchisees for Mikyajy in Libya and Egypt.Generation of franchise leads, engagement & due diligence process.Creation of franchise infrastructure. E-commerce:Hands-on expertise in setting up and building e-commerce business including logistics.Launched www.Mikyajy.com, the first cosmetics e-commerce site in the region & won a silver award in UAE web awards in 2006-2007.Thought Leadership: - Expert in digital marketing i.e. SEO, content marketing, Keywords, and Google Analytics.- Published articles in magazines like " Retail People", "Images Retail,- Appeared in Live talk shows as a Retail expert on various FM channels in Dubai.Key skills:- International Business & Distribution.- Sales management- Retail management- brand launches, Retail store operations, Merchandising planning, team management & scalability of operations.- Travel retail- Property management & Retail leasing.
J. Fragrances | Junaid Jamshed
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Business Development And Sales HeadJ. Fragrances | Junaid JamshedDubai, Ae
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Business Development & Sales HeadJ. Fragrances | Junaid Jamshed Oct 2024 - Present -
General ManagerNoble Group - Dukan Concept Nov 2023 - Oct 2024Dukan is a lifestyle Novelty fashion lifestyle concept that operates in the African region of Angola and the Congo Republic. The concept is lifestyle-driven and offers customers over 3500 SKUs in 12 categories, including Fragrances, cosmetics, electronics, mobile accessories, fashion accessories,toys, stationary, kitchenware, and homeware.Achievements:- Development & implementation of SOPs across the stores with digitized checklists for the operations team.- Spearheaded the Brand Dukan expansion in a new retail format "Shop in a shop" with other power retailers like Fresmart, and Kibabo hypermarkets- a mission to reach out to customers wherever they are. - Led the operations in opening new 6 stores and secured 3 locations for the brand Dukan expansion in the Angola market.- Initiated travel retail with opening of a retail store at Luanda airport for last minute gifting solutions.- Increased the brand Dukan online visibility by 3X through Influencer driver activations at the store level resulting in higher views and impressions and building in-store excitement.- Led the brand in a challenging operational environment with depreciating currency fluctuations, maintaining the pricing and Gross margins by using levers like ABV (avg basket value) and NOB (no of bills) using category promotions and creating special "SALE events".
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General ManagerAdhara Perfumes & Cosmetics Llc Aug 2022 - Sep 2023Adhara retail is a retail accelerator for beauty brands in the middle east region. It provides physical retail platform to new beauty brands to test their products in the market and scale it through Adhara distribution network. Its a startup started by women entrepreneurs promoting beauty & fragrance brands wanting to enter the UAE market.
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Director Of Sales (Global)Liht Organics Mar 2021 - Jul 2022Singapore, SgAchievements:-Repositioned the brand from masstige to luxury brand by overhauling the brand's digital communication and distribution strategy.- launched Liht organics in the most premium locations in the UAE, Debenhams, Faces, Boots, April Beauty, Karji stores.- Managing key accounts directly overseeing order replenishment & sales generation- Promotional participation with key retailers to boost sales- Supply chain management for order fulfillment & new product launches with the retailers- Launched the brand from zero point of sales to the current 21 Point of sales in the UAE.- Building the brand's road map for GCC's entry through retail distribution strategy and agreements with key retailers in GCC.- Overseeing Marketing strategy through influencer-based campaigns -
General Manager- Retail Sales, Luxury Retail Sales & Travel RetailNabeel Perfumes Group Of Companies Mar 2015 - Mar 2021Sharjah, AeP&L management of Nabeel brand & The Spirit of Dubai luxury brand throughout GCC.Spearheading Retail expansion of the brand Nabeel & The spirit of Dubai.Team management and lead & coach retail team to achieve Brand's goals.International business management Sales Managementcategory managementPromotional strategiesBrand development strategies.Managing Travel Retail partners like Dufry (Sharjah) other duty-free concessionaires in the Indian sub-continent & in Oman and Bahrain territories.Achievements:- Generated growth for the brand from 5 points of sales to 35 points of sales.- Successful in leading expansion strategies managing a team of 84 sales staff across GCC.- Generated a top-line growth of over 120% in 2015.- Led rental negotiations with landlords/malls resulting in saving for over 21% from previous leases.- Led Growth in Retail sales for over 2 years. Achieving Brand's targets year on year.- Launched stores in new markets of Oman and Bahrain & Kuwait and KSA & Qatar.- Operations management of 35 retail stores in terms of sales management, merchandise mix, managing relationships with malls, Key account management with 3rd party retailers like Bloomingdales, Harvey Nichols , Debenhams, al hawaj (Bahrain), Eleganz style (uae); Opened International markets like Azerbaijan and Afghanistan, Indonesia by appointing distributors. -
General ManagerDesai Brothers Group Mar 2012 - Mar 2015To lead and manage Group companies i.e. Olive green studios( www.olivegreenstudios.com) , Mobiiworld (www.mobiiworld.com) , Mobiitab (www.mobiitab.com).Desai Brothers group is a diversified group focused onto Digital Marketing & was a start-up of digital content provider.Key Responsibility Areas:- Business Development & Sales Management- Key Account management & client servicing for Governmental clients.- Strategic planning for group companies- Financial management- Sales budgets settings for the group companies- Oversee the digital campaigns & executions as per client's briefs- The setup of distribution network for Mobiitab across GCC in phase manner- Team management- Project management of client's projects- Key Account Management- Mobile Marketing- Cash flow planning- Overall P&L responsibility for Group companies.Achievements:- Took Olive green studios and Mobiiworld from start-up phase to a scalable business. - Scaled up start-up operations to million dollar turnover in 3 years time span.- Servicing & managing over 65 clients ranging from advertising agencies to Retail & FMCG brands for both the companies.
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Manager- Brand & PrRasasi Perfumes Industry Feb 2011 - Feb 2012Brands Handled: Rasasi perfumes & Rasasi D'or (diamond jewellery brand).Rasasi perfumes is a leading perfume brand in middle east catering to both oriental and international fragrance markets. Having approx 110 stores across GCC. My main KPI was to re-position Rasasi brand and give it a platform to grow at competitive pace and reinforce its category leadership position.Also handled marketing launch initiatives for Jewellery brand portfolio i.e. Rasasi D'or (diamond jewellery brand from the house of Rasasi perfumes).Achievements:-- Repositioned Rasasi brand around the communication “Make Your Presence Felt”.- Gave brand an identity using the brand element of fragrance note.- Initiated outdoor campaign for the brand in UAE, Oman and Qatar.- Initiated & Implemented Brand health study research on a quarterly basis.- Won Fifi award for “Attar al mohabba” EDT under oriental fragrance category, the award was voted by retail customers. Managed the entire campaign post-win.- Launched diamond jewellery brand for the group with 3 stores and worked on brand associations with luxury & lifestyle imagery.- Launched 4 new products in Oriental and occidental category for the brand. -
Marketing ManagerSharaf Retail Dec 2009 - Jan 2011Dubai, AeBrands Handled: Woolworths, Forever21, Sanrio(hello kitty), AIIZ, B- Bush, Red earth, Zu.Responsibilities:To develop Marketing plan, budgets and calendar for all brands.Event Management , PR for tactical campaign.To manage social media and CRM for all the brands.To manage & support Retail operations for Forever 21 in terms of training, VM guidelines implementation, stock turn-around, fashion stylist training and personal shoppers program.To manage ATL & BTL activities for all the brands Achievements:- Launched Forever 21 stores in India, Singapore and Dubai. India launch created a history for the brand Forever 21 and was well appreciated by Brand's Principals. With single day sales touching 10 million INR mark, the launch made a benchmark in fast fashion launches in sub continent.- Launched 35th anniversary for Hello kitty with the Hello Kitty designer event in Dubai. Hello Kitty gained the highest rank of most promising brand in group's portfolio with sizable contribution to overall sales.- Introduced role of PR in tactical promotions & during special events like Dubai shopping fest. -
Business Development Manager (Franchise Operations)Kamal Osman Jamjoom Mar 2008 - Nov 2009Dubai, Dubai, AeTo market brand Mikyajy(cosmetics) and Nayomi (lingerie) to prospective franchisees, develop leads, negotiate and manage relationshipsTo develop marketing collateral including website to attract new partnersTo develop Operations Manuals detailing Procedures for each brand.To support franchisee sales and sell more in their territories by providing them with training, workshops etc.Assess new territories and explore the prospective franchisees in that territory.Market research for new territory development for sales information and competitor's pricing.Achievements: - Developed & Signed MOU with partners for Egypt, Libya & Syria markets - Developed franchise operations Manuals for franchise partners - Launched Mikyajy & Nayomi franchising division in Mapic -2008 - Developed & launched corporate website successfully - Initiated & Developed wholesale channel for Nayomi brand in East African market like Tanzania. - Launched LIST- Italian fashion brand in UAE market in July09Material Resource Planning & Procurement Manager Promoted and assigned a charge of Material Resource & planning dept as MRP Manager, handling planning and purchase of all shop fittings and assets for all the 4 brands i.e. The Body Shop, Mikyajy, Nayomi and Early Learning Centre. I led a cross national team of 13 people to roll out the 'Just in Time' project.Responsibilities:Define and re-structure the Material requirement planning procedures and systems & policies.Inventory management & Warehouse management - Work in line with implementation of Just In Time (JIT) philosophy for all locally procured materials.Achievements:-Achieved a cost savings of AED 2 million.Reduction in stock holding and inventory cost by 40% in a span of a year.Implemented Just In Time deliveries for shop fittings materialsGot a "Superman" title award from CEO, Mr. Kamal Jamjoom for achievements as MRP Manager. -
Brand ManagerKamal Osman Jamjoom (Mikyajy) Nov 2005 - Oct 2009- To develop and maintain the equity of Mikyajy and its sub brands- Maintain and develop relationships with external creative and media agencies- Establish, implement and control the Marketing plan, calendar and budgets- To manage PR activities for the brand - Distribute monthly reports of key performance indicators and marketing efforts to CEO- Market Research for new products development & Brand tracking research- Product launches &events.- In-store promotions & Mall events to drive traffic to stores- Website launch & development.Achievements:- Mikyajy was voted 29th in most recalled brands from GCC region and only one in cosmetics segment.(study conducted by Forbes Arabia in 2006)- Direct Marketing initiative:-Launched Mikyajy's seasonal catalogues in line with new marketing strategy to convert footfalls into sales.- Launched Mikyajy ecommerce website which won silver award in UAE web awards held in Dec-06.- Initiated Mikyajy's presence on to mass media i.e. TV and radio with regular campaigns "Guerilla strategy" was implemented.- Launched an interactive micro-site for Black I which won silver award in UAE web awards.- Successfully launched fragrances through media events and mall promotions.- Conducted research on customer profiling and qualitative brand study.- Launched Skin FX and 22K, two private label brands under Mikyajy brand.
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Associate HeadDs Group - Pass Pass Fun Mouth Fresheners Jan 2004 - Nov 2005- Advertising and sales promotional planning and implementation.- Positioning strategy and communication strategies.- Media Planning & Buying.- Conducting of Market research for new product development.- Product Packaging development.- Events ManagementAchievements:- Successfully launched a new variant called Pass Pass "Meetha Magic" with complete 360 degree communication and celebrity endorsements and ground promotions "Listen India tour" with leading bollywood singers- Developed innovative advertising campaign with agency wherein current affairs were targeted with humor based TVC featuring Brand Ambassador i.e. Shekhar Suman.- Developed a new packaging sku in Rs 5/- segment and helped targeting younger target audience in the Rs 5/- bracket.- Successful in breaking the after smoke freshener image with the launch of Pass Pass family pack by innovative brand positioning and campaigns.
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Sales & Marketing ManagerCosmos Brands International Pvt Ltd Oct 2001 - Dec 2003100% target achievement on continuous basis.- Launched Nail studios in Hyderabad, Pune and Mumbai in association with Shoppers stop – a unique concept of Nail Bars.- Launched successfully Iceberg, Liz Claiborne, Carrera, tonino Lamborghini, Morgan de toi and Mavala cosmetics in India.- Achieved success in securing two brands for the company i.e. LOEWE (LVMH group brand) and Morgan de Toi.
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Brand ManagerBlue Stratos And Xm Mar 1999 - Sep 2001MumbaiAchievements:- Within a short span of time made Xm widely available and made it a brand. In a span of one year, took the Production rate from 10,000 cans a month to 80,000 cans a month. - Achieved 12% share of the deodorant market with in a year. (Source- Neilsen retail audit)- Successfully launched the Xm- Star sign Eau de toilette / Perfume. - Implemented the net strategy for the brand which resulted in XM deos as the first deodorant to be sold on rediff.com in Indian market.
Ritesh Mohan Education Details
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Indian Institute Of Management BangaloreDigital Retail Transformational Strategies -
Indian Institute Of Management AhmedabadCertified Programme In Retail Management
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Srisim ( Aicte), New DelhiMarketing
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Goa UniversityPhysics
Frequently Asked Questions about Ritesh Mohan
What company does Ritesh Mohan work for?
Ritesh Mohan works for J. Fragrances | Junaid Jamshed
What is Ritesh Mohan's role at the current company?
Ritesh Mohan's current role is Business development and Sales Head.
What schools did Ritesh Mohan attend?
Ritesh Mohan attended Indian Institute Of Management Bangalore, Indian Institute Of Management Ahmedabad, Srisim ( Aicte), New Delhi, Goa University.
Who are Ritesh Mohan's colleagues?
Ritesh Mohan's colleagues are Adnan Marik, Saad Rauf, Muzammil Islam, Muhammad Asad Munir, M Sharib, Adnan Ahmed, Basit Younis.
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