Ritesh Prakash Email & Phone Number

Noida, UP, IN

Noida, IN

Noida, Uttar Pradesh, IN

Ahmedabad, Gujarat, IN

• Led customer experience and cross sell vertical at LendingKart
• Created eligibility and doc submission experience on whatsapp channel leading to improvement in form submission by 23% and document self serve by 25%+
• Created inbound call experience via IVR leading to reduction in inbound call volume by 15%

Mumbai, Maharahtra, IN

• Led product management function for creating marketplace platform for television shopping business and end user experience across multiple platforms, including linear TV, mobile and desktop
• Additional responsibilities included program management, defining platform policies and on-boarding television channels for product placement

Gurgaon, Haryana, IN

• Led product management for vernacular news mobile apps and owning the product roadmap. Responsible for growth, retention and engagement metrics for apps
• Created news briefs resulting in over 20% improvement in engagement metrics - screens/sessions and time spent
• Improved notification delivery and CTR resulting in over 10% improvement in sessions from notifications
• Increased total app audience by over 20% via ASO and paid acquisition while maintaining a healthy D0, D7 and D30 metric

Gurgaon, Haryana, IN

• Led a team of product managers, editors, SEO, dev and working across functions such as marketing, legal, finance, Ad sales to build a business in travel vertical
• Acquired customers via social channels without incurring any cost by forming short term alliances with ixigo, Fab Hotels and payTM
• Improved top line of the business by over 100% while managing costs

Sunnyvale, CA, US

Responsible for product management of global media properties for Lifestyle product line.Key properties: http://in.lifestyle.yahoo.com https://uk.style.yahoo.com/Key responsibilities include:- Launched lifestyle product in multiple markets- Maintain, release product improvements and track performance- Deliver on advertising requirements from product.

Northbrook, IL, US

• Leading teams to provide analytical services in online advertising domain for one of the biggest software product company.Key engagements/deliverable:
• Business Reviews (Monthly/Quarterly) of Display Ad group performance
• Operational Reports on display system performance
• Other descriptive/inquisitive analysis on Ads system
• Defining metrics for platform measurement

Armonk, New York, NY, US

• As part of Strategy & Change, IBM, I worked on many consulting engagements in operations and business strategy. Some of the key engagements are listed below.
• Cost optimization in business operations
• Lean deployment for a market research client
• Lean deployment for large petrochemical client
• Program and communication management for Lean Sigma program
• Communication and branding assessment for reusable asset development group in IBM

• Led end to end implementation and managed requirements pipeline directly working with clients
• Worked on a trading platform for a major swiss client dealing in dematerialized securities
• Designed and developed customer service portal for a telecom service provider in USJob responsibilities: Web developer, Core Java developer, J2EE consultant

Southborough, MA, US

• Worked as a developer resource to build applications in CRM and healthcare domain
• Developed a vertical application for customer service management using business process management product, PRPC

B. Tech., Electrical & Electronics

Pgdm, Finance, Systems