Ritesh Sethi Email & Phone Number

Gurugram, Haryana, India

Building 0 to 1!

Gurugram, Haryana, India

Purifying indoor air for Indian households.

Delhi Ncr, India

Ideate & generate new revenue streams on Digital ,Print & Radio across assets ofHindustan Times, Mint & Hindustan Hindi for all Branded Content activities Develop GTM for content sales across industry verticals like FMCD, BFSI, Liquor, Travel &managing P&L Manage Social Media & Online Reputation through content development (ProductVideos, Written) across digital platforms Manage Brand Health & Market Share Enhancement through Competition Mapping,Market Research & Content led activities Maximize RoAS (Return On Advertising Spends) on HT.com, Livemint.com, E-commerceplatforms, resulting in optimized search for the brand Liaison with the creative agency for concept development to the final production ofTelevision Commercials & Photo Shoots for New Product Launches along with CelebrityManagement Led campaigns like PNB Metlife JBC Season 4 & 5, Friday Finance with Aviva Life, LiveBetter with Glen, LG Signature Series, Philips Air Purifier Series among others

Delhi Ncr, India

Ideate & generate new revenue streams on Digital ,Print & Radio across assets ofHindustan Times, Mint & Hindustan Hindi for all Branded Content activities Develop GTM for content sales across industry verticals like FMCD, BFSI, Liquor, Travel &managing P&L Manage Social Media & Online Reputation through content development (ProductVideos, Written) across digital platforms Manage Brand Health & Market Share Enhancement through Competition Mapping,Market Research & Content led activities Maximize RoAS (Return On Advertising Spends) on HT.com, Livemint.com, E-commerceplatforms, resulting in optimized search for the brand Liaison with the creative agency for concept development to the final production ofTelevision Commercials & Photo Shoots for New Product Launches along with CelebrityManagement Led campaigns like PNB Metlife JBC Season 4 & 5, Friday Finance with Aviva Life, LiveBetter with Glen, LG Signature Series, Philips Air Purifier Series among others

Noida Area, India

Responsible for creating 360 degree marketing campaignsDrove the Marketing, Promotion & Amplification for all branded content and large-format brand initiatives for Network18’s TV and Web platforms Communication Channels handled: CNN-News18, CNBC-TV18, News18 India, ETV, moneycontrol.com, Firstpost.com, Forbes IndiaIdeating and identifying for on-ground & on-air innovationsStrategic tie-ups as requiredAgency Management: Managing the Creative, Media & PR agencies for creative, PR, media planning & execution in line with the campaign deliveries.Pre-Sales:Responsible for Pre Sales/Business enablement: through the creation of sales decks, costing, and media deliverables for circulation in the marketProactively creating concepts, large customizations and content integration ideas for the sales team of Network18Turning incoming briefs from potential advertisers into ideas that meet client objectivesDuring Execution:Be the point of contact for clients during project execution and troubleshootingMonitoring progress of projects as per schedules and budgetsPost Execution: Measure & evaluate relevant KPIs at the end of campaigns for future optimization (with post-eval decks of all campaigns)Business Planning:Identifying potential clients for each pitch.Competition Mapping.Identifying opportunities across the advertising spectrum for strategic content creation for enhanced revenue.For the development & delivery of these commercial propositions with key internal stakeholders Sales, Programming, editorial, Traffic, Legal etc.Responsible for operational P&L function of the branded content projects handled

Gurugram, Haryana, India

Registered 40% growth in Sales for FY’13-14 & 25% growth for FY'14-'15.Well versed with areas of business development, marketing, sales, team building, reporting, client handling.Strong techno-commercial skills, excellent communication skills (both written & verbal).Flare for teaming, liaising, relationship management, negotiation & business knowledge.Single point of contact for more than 50 clients including major OEMS like Maruti Suzuki, Honda.Facilitating lead generation, business understanding and understanding Key Buying Factors (KBF) of the customers. Developing new clients, including some from different industry. Working extensively with major clients to induct standardization, leading to cascade effect and generated orders from other dependent clients.Track record of significant revenue growth and new business acquisitions; able to generate and maintain profitable business relationships.Introduced ‘Value Driven Products’ to existing customers to increase Profit Margins of the company.

Gurugram, Haryana, India

Part of the three member team responsible for Sales in the sub-continent, with a personal target of 500,000 Euros.Achieving consistent growth of 50% & 36% during FY’10-11& FY’11-12.Sales of Capital Machinery, Equipments & Solutions.Managing Key Accounts like BILT, ITC Ltd, Century Pulp & Paper, etc.Sales & Marketing of High Precision Tube Rolls, Deflection Compensated Rolls, Roll Coverings (Polyurethane, Rubber and Composite & Hard Coatings), Sealing Strips for Suction Rolls & Presses, Press Rolls, Dryer Cylinders & Mechanical Repairs.Develop and Lead the Marketing of one of the Highest Revenue making product, ‘Roll Services’ in India for targeted customers.Established Annual Sales Agreements for supply of Spare Parts.Resolution of all Customer issues & complaints, by coordinating with Home Units in Finland, Sweden & branch office in Thailand.Adherence to all the Sales Forecasts and Business plan, participation in relevant meetings, Submission of monthly reports.Trained at Metso Headquarters in Sweden & Spain

Advanced Corporate Strategy

Mba - Business Leadership

B.E/B.Tech, Mechanical Engineering

Education record