- Working as a Technical Architect for key marquee clients in the realm of Adobe Experience Cloud - Deep expertise in architecting solutions spanning Adobe tech stack including Adobe Analytics, Adobe Target, Adobe Experience Platform, Adobe Customer Journey Analytics via Web and Mobile SDK- Champion the value realization initiatives for driving ROI in an organization- Lead a team of developers and consultants- Contribute to thought leadership through authoring whitepapers and blog articles- Work on assets and accelerators to drive automation culture within the team

- Worked as a tech lead for the consulting requirements for Conversionista

- Worked as a Multi Solution Technical Architect for clients of TA Digital. - Responsible for leading large scale implementation projects for a wide variety of clients in the B2B & B2C space. - Led a team of 6 Analysts and Developers and directly responsible for their growth and progress- Led the charter on training a multi-solution team on Adobe Experience Cloud tools and Adobe Experience Platform- Developed and published an Adobe Launch Extension CallTrackingMetrics - Listing available at (https://adobe.ly/3OO3YZd)- Created a Launch Migration tool for migrating Adobe Launch properties from one Adobe Org to another- Worked on an AEP project as a Customer Journey Analytics specialist

Key member of the revenue generating Adobe Consulting Services Org providing services such as implementation, insight generation and value realization. Contributing to Org’s revenue by achieving 100% consulting target every quarter. Worked for marquee clients such as Rite Aid, SaskTel, Boston Consulting Group, Price Waterhouse Coopers, Flipkart Seller Platform- Engineered large scale digital transformation projects for key clients covering multi-domain, multi channels and multiple stakeholders - Proficient in technical implementation of Adobe Experience Cloud tools such as Adobe Analytics, Adobe Target, Adobe Audience Manager and using JavaScript - Deep knowledge of Adobe Experience Platform including app services like Customer Journey Analytics, Query Services, Journey Orchestration, etc. - Ensuring quality digital data generation by following implementation best practices while aiming for accuracy and reliability- Experience of collaborating with multiple stakeholders while maintaining focus on project objectives - Trained to lead projects strategically as a multi-solution architect and practitioner- Generating well-written, extensive technical documentations for future reference- Performing audits of existing implementation leading to discovery and documentation of must have upgrades and inclusion of best practices

Core member of the Digital Marketing team of LG India providing key services ranging from digital marketing to data analysis and dashboards- Worked as the Web Analytics and Digital Marketing Lead for LG CNS India providing services to parent company as well as external clients- Revenue generation for the digital marketing business unit and P/L - Developed organizational best practices through focused high-quality deliverables as well as adoption of best practices- Responsible for setting and leading a team of 20 digital marketing executives to successfully execute data migration for LG worldwide from custom CRM to Adobe Experience Manager- Enabling team self-reliance and skill development through regular training sessions and setting a platform for knowledge sharing- Explored new revenue streams for the Org by scouting for new market opportunities and upgrading existing client projects

Worked with SAP India Private Limited as a Web and Email Consultant. Managing the SAP India domain as a Country Webmaster. Contributed 100+ leads to the marketing pipeline in 2014, as well as helped in keeping SAP India the second most visited domain after the global roll-up- Maintained SAP India domain and kept it a relevant, lead generation engine - Provided insightful analytical data to business stakeholders on quarterly basis - Suggested relevant behavioral insights as well as improvement action points - Tracked performance of digital tactics including SEO, PPC, Display, online campaigns for awareness and lead generation purposes

Worked with IBM India Private Limited, Bangalore as a Workforce and Field Enablement Professional. Employed to support all digital requirements of stakeholders for projects involving external and internal audiences.Key responsibilities included:- Providing digital marketing support to the Workforce and Field Enablement Team- Executing event based microsites in co-ordination with various external agencies- Working on Unica software to support email requirements- Providing web support to the Workforce Team during visit of IBM's global management

Copy Group Head for a start-up agency with a zeal to grow and hunger to acquire more clientsRole responsibilities included:- Providing a strategic vision to address the demands of clients- Ideating along with the Art team on deciding approaches to address a client problem- Executing effective copy for the campaigns, and also working on presentations

Worked as a copywriter for Wizcraft, Bangalore. Handled conceptualization, writing, presenting for events such as product launches, product awareness, exhibitions, conferences, sales meet, award nights, annual days and more.