Rithi Gupta Kodituwakku Email & Phone Number

Lead the Olympics Operations product team, focused on building staff tools that enable guest operations and guest service for Olympic Games Hospitality including Paris 2024, Milan 2026, and LA 2028.• Successfully launched a new staff app used at the Paris 2024 Summer Olympics, enabling hospitality event staff to provide personalized guest service from arrival to departure.• Lead a team of Product Managers to deliver innovative solutions for staff managing guest operations and guest service at the Olympic Games.

Led strategy & product management for the digital transformation of IMG and Endeavor experiences, including sporting events, arts & entertainment experiences and more. • Built in-app solutions to better engage with fans using real-time video for both PBR and Barrett-Jackson events.• Built an optimized purchase flow for the HPWW 2023 event to improve the user experience across both mobile and desktop. Results from the split traffic test saw a 7% increase in Average Order Value, a 44% increase in Total Conversion, and a 60% increase in Unique Conversion.

San Francisco Bay Area

Led the digital transformation of Endeavor's newly acquired 'On Location' e-commerce business, from setting the product vision and strategy to unifying two distinct cross-functional teams.Endeavor's Technology Org is a team of product managers, engineers, and designers focused on the digital transformation of experiences through an API-first platform, guest mobile apps, web experiences and live streaming capabilities.• Led the overhaul of UX/UI with Design through learnings from market research, user research and user interviews.• Established our back-end optimization strategy through findings from stakeholder interviews which uncovered the root cause of pain points.• Interpreted data to understand areas for improvement and worked with cross-functional teams to remedy issues.

Melbourne, Victoria, Australia

• Scale and optimize the Experiences division globally.• Develop and launch new 'Car Hire' and 'Travel Money Card' product segments (paused due to covid-19). • Due to covid-19, developed a pivot strategy for Experiences and achieved 163% YoY growth in September 2020 and 185% YoY growth in October 2020.• Overhaul data operations and lead the tableau re-build for ancillary products.

Melbourne, Victoria, Australia

• Created the global strategy for new 'Experiences' division, leading it through to launch in Feb 2019.• Sat at the intersection of tech, UX, marketing, sales, and executive leadership strategies, identifying long-term opportunities & challenges while focusing on product innovation.• Led cross-functional team to drive new optimizations in an agile environment through API integrations, multiple iterations for web/mobile use, and product partnerships.• Worked closely with marketing automation team to leverage A/B testing and customer buying behavior data in order to define triggers and rules for customer journeys.• Worked closely with engineers and larger tech team to produce product roadmaps and monitor releases/feedback.• Negotiated contract terms with 200+ partners, including tour operators, hotels, restaurants and wineries globally to launch 1,500 products in year one.• Focused on solving problems for our customers (both travellers and tour operators/hospitality partners) by continuously optimizing our existing product and ideating new product features to ensure end-to-end support for each user.• Identified growth opportunities and develop business cases and product pipelines.In my first year, I also led event marketing product initiatives such as LE On Tour, which consisted of several event-based ticketed events around Australia promoting the Luxury Escapes brand. Leading the "events marketing" initiatives at Luxury Escapes ultimately led to my business pitch for monetizing events, and 'Experiences' was born.

Melbourne, Australia

While completing my M.B.A. as a full-time student, I worked part-time at NICA where I:• Managed business operations including budget management, resource allocation, and database organisation• Worked closely with artists to prepare suitable acts in line with client needs• Managed social media initiatives across channels

Greater New York City Area

• Represented team as primary client contact & lead, managing budgets ranging from $50K - $500K, and full scope of campaign from sell to execution.• Represented team in brainstorms for new event pitches and led execution of sold events.• Led project management efforts for key clients and focused on improving operational efficiency among coordinators.• Grew and developed campaigns through workload setting, progress tracking, and plan revisions to ensure weekly objectives were met.• Managed event coordinator and interns

Greater New York City Area

• Grew and developed campaigns through workload setting, progress tracking, and plan revisions to ensure weekly objectives were met.• Worked with, built, and maintained relationships with chefs and restaurants to produce several food festival events per year, including the below in New York, Florida, and Arizona: --Thrillist's Barbecue & The Blues at Food Network New York City Wine & Food Festival --Thrillist's Barbecue & The Blues at The Food Network South Beach Wine & Food Festival --Thrillist's Empire Oyster at New York Oyster Week --Thrillist’s A Phoenix Feast at Hotel Thrillist --Thrillist’s Taco Knockout• Worked with clients, vendors, and venues to produce custom advertiser events in 20+ U.S. cities.• Hired and helped manage all team interns.• Processed and managed invoices for full team on a bi-weekly basis.

Greater New York City Area

• Influencer marketing and media relations• Event planning and management for global client HP and NYCxDesign• Oversaw content creation for social media initiatives• Oversaw weekly reporting on media and social coverage of clients• Co-founder/leader of PNspeaks – internal public speaking group • Member of the Rituals Committee – plan and organize various agency culture-enhancing activities

San Francisco Bay Area

• Drove HP Academy’s social media strategy to increase brand awareness & sales• Assessed ROI using Facebook analytics to identify & leverage new channels to fuel revenue growth• Built & analyzed reports and realigned tactics to increase unique visitors and click-through rate • Created HP banners & ads using Photoshop and wrote content for creative materials

Bachelor Of Arts, Economics

• c/o 2011 • Double Major in less than 3.5 years in both Economics and Communication Studies • Founder/President of Elite Dance Company.

Master Of Business Administration (Mba), International Business

M.B.A. graduate from La Trobe University Business School in Melbourne, Australia

Hospitality Marketing; Art History

Summer Study Abroad

Education record

Activities and Societies: President of InStep Dance Team

Psychology, Statistics, Engineering

8-week Summer course