Leading email & SMS marketing as well as app communication tactics and strategies across the customers lifecycle. Managing day-to-day email marketing efforts as well as automated omnichannel customer journeys.* Executing the day-to-day planning, building, and sending of all newsletters and automated emails. Managing a monthly email, SMS and app content calendar and monitoring on all messaging deliverability metrics. Ensuring accurate communication via email, SMS and app to minimize unsubscribes and follow sales revenue generated from email marketing efforts.

Äike is a digital consultancy based in Düsseldorf & Tallinn, creating innovative strategies with a global-shaping impact.Past clients & projects include: Kriss Soonik - Business development with a focus on e-commerce optimisation and automation.Lotus Timber - Branding and content for the website.CoinMetro - Social media management. Minibabist - Business development with a focus on branding & e-commerce management.

*Developed and managed marketing strategies and activities in line with the company objectives*Prepared and coordinated digital marketing campaigns, including SEO, email, social media and influencer *Analysed digital performance and ensured effective cost management*Managed communications with external digital agency

*Managing website content for the home decor e-shop. Ensured product descriptions, images and pricing was updated and accurate at all times*Established branding and marketing guidelines, including SEO strategy that helped to grow annual unique visitors to 25k*Developed relevant KPIs for the site, using Google Analytics to track and report success of the set goals*Overseeing creative direction and promotional strategy for web and email content

*Responsible for Moebiit page, a monthly feature on international fashion news and trends*Covering of London Fashion Week

*Planned and executed all marketing activities for the lingerie brand, including social media, events & special projects to spur growth and attract new customers. Resulting in 1000% increase in followers across all social media channels*Created concept and copy for the online shop, quadrupling website sales in the process*Managed and trained team of interns*Developed sales strategy*Successfully entered new markets and increased the number of stockists by 20%

*Managed support programmes aimed at businesses to increase the use of design as a strategic management tool*Oversaw and managed budgets for the programmes *Organised marketing and PR events to promote the programme. Resulting in 25% increase of participants

*Developed marketing and press strategies for newly launched women’s ready - to - wear line*Managed private appointments as well as special events and fashion shows *Assisted on brand expansion into new markets including Scandinavia & the Baltics