Ritika S. Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

• Responsible for acquiring, managing, and nurturing Axis Bank's partnerships with some of India's largest fintechs for UPI and Netbanking
• Crafting sales and client engagement strategies to maximize profitability and fully leverage partnerships' potential

Mumbai, Maharashtra, India

• Miles Transfer Program: The work involved end-to-end program responsibility from conceptualization to launch to running the daily operations, scaling the program to 20 partners, and designing the future roadmap. This.
• Devised the strategy for growth of the newly launched travel-based credit card: Atlas

• Part of Axis AHEAD, Axis Bank's Leadership Development Program for premier B-school students.
• Developed the product enhancement plan for the relaunch of the Magnus credit card. We changed its positioning to a “Premium card with the best reward rate in India”, leading to increased customer acquisition
• Conceptualized the rewards program for Freecharge neo bank basis product proposition to be offered and overall strategy

A Junior VC is a community of volunteers who create content on India's startup ecosystem.As part of their "Startup Stories" product, I create data visualizations and insights about the Indian Startup ecosystem.I also contribute to some stories as a writer.

• Acceptance rate: 8% out of 3000+ applicationsAchievements:
• Among National Top 6 in Capstone project where our team (consisting of founders, leaders marketers, designers, and product managers) created a comprehensive growth strategy for INDmoney with a detailed business model

• I have always been fascinated by how businesses solve customer problems, generate revenues, market their products and create a brand for themselves
• We all love reading stories, so I decided to analyze complex business models of some companies and wrote about them in a simplified form

• Scored 82/100 in Kraftshala Brand Building Program
• Worked on live project for Hershey's: Designing the Strategic Communication Brief for its product Hershey's Kisses

• A rigorous 17-day workshop to understand the intricacies of public policy from experts in the domain
• Awarded the Hall of Fame badge for Top 8 among the 200 delegates for excellence throughout various aspects of the program
• Completed a research internship to apply learnings from the bootcamp and get an experience of working in the public policy domain

• Project Title: Strategic design of a Start-up Accelerator Programme for CII
• Carried out extensive primary research to understand the pain points of startups
• Designed a complete Start-up Accelerator Package including Program Curriculum, Organization Structure and GTM Strategy Achievements:
• Received "Best Contributor Award" for the project among the 12 projects

• Project Title: Digital Risk Framework
• Framework designed for bank to mitigate risks arising due to digital transformation
• Analyzed different risks in each step of business process across various models
• Benchmarked 15 peer banks and fintechs on parameters like operating model, risk management
• Proposed the plan consisting of products, processes and channels required to build digital capabilitiesAchievements:
• Awarded PPO based on internship performance

• Marketing Analytics, Consumer Onboarding for US Bank
• Analyzed the KPIs of onboarded customers to optimize strategy for their acquisition leading to USD 15mn increase in profits
• Experience in membership and risk analytics: member lifetime, cross-sell, bundling products, segmentation using tools like SQL, SAS, MS Excel
• Assisted in building model to predict the purchase and retention behavior of onboarded customers
• Examined campaign effectiveness by tracking marketing triggers and creating performance reports on Tableau
• Reduced the time by 20% for preparing reports by streamlining processes and automating reportsInitiatives:

Mumbai, Maharashtra, India

• Research, Mid-cap stocksProject Title: Analysis of the Indian Tyre Industry and its major players, especially CEAT
• Analyzed Indian tyre industry, examined emerging trends and threats with benchmarking of key players
• Researched extensively on client’s financial statements, performed data extraction using Excel for reports
• Addressed client queries using market research and data mining that impacted business decisions

• Planned and executed the event for 500 underprivileged kids of city within 30 days with a team of 5
• Mentored the team to raise scholarships, get food, media, publicity, logistics and entertainment partners
• Negotiated with companies to bring in the title sponsor, handled finances and PR of the event

• Organized the 1st ever Press conference of AIESEC Surat with participation of 15 local media companies
• Partnered with radio, newspaper and media channels for complete coverage of event including pre-events

Master Of Business Administration - Mba, Strategy And Marketing

Courses: Consumer Behaviour | Economics of Strategy | Mergers, Acquisitions, Joint Ventures & Corporate Growth | Business Models for.

Education record

GrowthX is a product and growth program created by leaders from companies such as Razorpay, CRED, Meesho and the likes. What could I own.

Bachelor Of Technology - Btech, Electrical Engineering

Activities and Societies: Sparsh (Gujarat's largest techno-cultural festival) | AIESEC | Electrical Engineering Society | CHRD Arts club