Ritika S. Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• Responsible for acquiring, managing, and nurturing Axis Bank's partnerships with some of India's largest fintechs for UPI and Netbanking• Crafting sales and client engagement strategies to maximize profitability and fully leverage partnerships' potential

Mumbai, Maharashtra, India

• Miles Transfer Program: The work involved end-to-end program responsibility from conceptualization to launch to running the daily operations, scaling the program to 20 partners, and designing the future roadmap. This went on to become the USP for the acquisition of premium credit cards for the bank• Devised the strategy for growth of the newly launched travel-based credit card: Atlas

Part of Axis AHEAD, Axis Bank's Leadership Development Program for premier B-school students.• Developed the product enhancement plan for the relaunch of the Magnus credit card. We changed its positioning to a “Premium card with the best reward rate in India”, leading to increased customer acquisition• Conceptualized the rewards program for Freecharge neo bank basis product proposition to be offered and overall strategy

A Junior VC is a community of volunteers who create content on India's startup ecosystem.As part of their "Startup Stories" product, I create data visualizations and insights about the Indian Startup ecosystem.I also contribute to some stories as a writer.

Acceptance rate: 8% out of 3000+ applicationsAchievements: • Among National Top 6 in Capstone project where our team (consisting of founders, leaders marketers, designers, and product managers) created a comprehensive growth strategy for INDmoney with a detailed business model

• I have always been fascinated by how businesses solve customer problems, generate revenues, market their products and create a brand for themselves• We all love reading stories, so I decided to analyze complex business models of some companies and wrote about them in a simplified form

• Scored 82/100 in Kraftshala Brand Building Program• Worked on live project for Hershey's: Designing the Strategic Communication Brief for its product Hershey's Kisses

• A rigorous 17-day workshop to understand the intricacies of public policy from experts in the domain• Awarded the Hall of Fame badge for Top 8 among the 200 delegates for excellence throughout various aspects of the program• Completed a research internship to apply learnings from the bootcamp and get an experience of working in the public policy domain

Project Title: Strategic design of a Start-up Accelerator Programme for CII• Carried out extensive primary research to understand the pain points of startups• Designed a complete Start-up Accelerator Package including Program Curriculum, Organization Structure and GTM Strategy Achievements:• Received "Best Contributor Award" for the project among the 12 projects

Project Title: Digital Risk Framework• Framework designed for bank to mitigate risks arising due to digital transformation• Analyzed different risks in each step of business process across various models• Benchmarked 15 peer banks and fintechs on parameters like operating model, risk management• Proposed the plan consisting of products, processes and channels required to build digital capabilitiesAchievements:• Awarded PPO based on internship performance

Marketing Analytics, Consumer Onboarding for US Bank• Analyzed the KPIs of onboarded customers to optimize strategy for their acquisition leading to USD 15mn increase in profits• Experience in membership and risk analytics : member lifetime, cross-sell, bundling products, segmentation using tools like SQL, SAS, MS Excel• Assisted in building model to predict the purchase and retention behavior of onboarded customers• Examined campaign effectiveness by tracking marketing triggers and creating performance reports on Tableau • Reduced the time by 20% for preparing reports by streamlining processes and automating reportsInitiatives:• Examined latest trends in banking industry & conducted competitor analysis as a part of Newsletter team• Designed a three-level framework to engage the employees with their supervisor, team and organizationAchievements:• Among the top 10 teams selected for Mindfreeze, quiz competition across all offices of EXL India

Mumbai, Maharashtra, India

Research, Mid-cap stocksProject Title: Analysis of the Indian Tyre Industry and its major players, especially CEAT• Analyzed Indian tyre industry, examined emerging trends and threats with benchmarking of key players • Researched extensively on client’s financial statements, performed data extraction using Excel for reports• Addressed client queries using market research and data mining that impacted business decisions

• Planned and executed the event for 500 underprivileged kids of city within 30 days with a team of 5 • Mentored the team to raise scholarships, get food, media, publicity, logistics and entertainment partners• Negotiated with companies to bring in the title sponsor, handled finances and PR of the event

• Organized the 1st ever Press conference of AIESEC Surat with participation of 15 local media companies• Partnered with radio, newspaper and media channels for complete coverage of event including pre-events

Master Of Business Administration - Mba, Strategy And Marketing

Courses: Consumer Behaviour | Economics of Strategy | Mergers, Acquisitions, Joint Ventures & Corporate Growth | Business Models.

Education record

GrowthX is a product and growth program created by leaders from companies such as Razorpay, CRED, Meesho and the likes. What could I own.

Bachelor Of Technology - Btech, Electrical Engineering

Activities and Societies: Sparsh (Gujarat's largest techno-cultural festival) | AIESEC | Electrical Engineering Society | CHRD Arts club