I lead a diverse portfolio of responsibilities, including Performance Marketing, Social Media Marketing, Platform Marketing (owned platforms – web & app), SEO and ASO. •Executing Google and Facebook campaigns to drive app downloads and new account openings, consistently meeting acquisition targets and collaborating with affiliate partners to achieve monthly performance goals.•Heading in-house social media marketing with a dedicated team of 5, closely tracking industry trends, and executing strategic campaigns to enhance brand awareness, engaging our audience with trending content.•Collaborating with both our in-house team and agency partners to optimize keywords, on-page elements, and build robust backlinks to elevate our search engine rankings and app store visibility. Ensuring we adhere to industry best practices to achieve our brand's goals.•Running campaigns to promote our owned platforms (app & web) to clients, as well as activating our digital business clients through various marketing campaigns (product, platform, referral, etc.).Received an award The Great Indian BFSI Search Engine Marketing of the year at Great Indian BSFI Awards 2023

During my tenure at this organization, I held various positions, ranging from Deputy Vice President (DVP) to Assistant Vice President (AVP) to Chief Manager and Senior Manager, each contributing valuable experience and insights that shaped my expertise. •Devised and executed effective brand strategies to drive business growth.•Conceptualized and launched the successful digital brand campaign "Fizool Kharach Taalo, Invest Kar Daalo," resonating with our target audience and garnering significant attention.•Headed a team of six to operate an in-house creative studio, ensuring brand-aligned creative solutions for the entire business•Created and managed the annual marketing calendar to promote platforms and products, overseeing marketing budgets.•Managed integrated social media campaigns, including influencer marketing, spanning acquisition, engagement, and promotional content.•Vigilantly managed the brand's presence and reputation on various social media platforms.•Spearheaded the launch of various digital campaigns, such as #GoToMarketsApp, #UChoose brokerage plans, #WealthWiseWithEdelweiss webinar series, #AskEdelweiss FacebookLive & Twitter chats, and the podcast #EdelweissFinTalk.•Successfully launched the digital initiative, the Blue Bindi Project, designed to empower and educate women in their financial journey. •Contributed significantly to revamping branding efforts across Pan India offices.•Identified and implemented advanced marketing metrics for precise tracking of digital campaign performance.•Maintained strong and productive agency relationships to ensure successful collaborations.

•Spearheaded the development and implementation of the online acquisition strategy, playing a pivotal role in the launch of key acquisition channels, including Referral Marketing, Social Media, and Mobile App.•Led a cross-functional team in the creation and execution of the highly successful referral program, "Edelweiss Trade A Mate," which achieved a remarkable 300% year-on-year growth and contributed significantly to our acquisition efforts, all while reducing acquisition costs.•Devised and executed innovative social media strategies that boosted online awareness, website traffic, and customer attraction.•Demonstrated a knack for optimizing Facebook ads, increasing conversion rates by an impressive 71% and reducing the cost per acquisition by 54%.•Designed and executed acquisition campaigns for the mobile app, "Edelweiss Mobile Trader," resulting in a 30% increase in user adoption.•Skillfully led and managed branding and communication campaigns across both offline and online channels, covering our overall business, trading platforms, and products.•Successfully launched campaigns for the new trading platform "TX3" and the "Elliance Partner Program," an influencer and acquisition initiative.

•Developed and executed customer acquisition, activation, and retention campaigns.•Launched campaigns for the mobile trading app and the online account opening process.•Conducted customer segmentation research across 5 cities, identifying key customer segments.•Managed various sales promotion activities, both online and offline.•Achieved an 18% increase in the number of active customers through successful campaigns.

•Coordinated marketing campaigns and collateral development for multiple businesses within Edelweiss Group.•Worked closely with creative and media agencies for campaign development and media planning.•Designed and published Annual Reports, Research Reports, Pitch books, and Newsletters for the group.•Initiated and managed the first-ever 'Edelweiss Idol' talent event.•Executed the Union Budget 2015 Campaign on prominent publication websites to increase brand awareness.

• Worked with Redistribution Stockist (RS) on their Concept of ‘Perfect Stores’, an initiative that improves the stock availability and visibility of various HUL products in retail stores across the country which helps to deliver sustainable sales growth

Digital Advertising Sales - • Identified and utilized the business opportunities with existing and new clients.• Clients were different Advertising agencies like Media2win. R K Swamy, LBI, Quasar, Rediffusion, PInstorm etc. and Companies like Bisleri, Maruti, and Go Gowardhan etc.