Ritika Bij Email & Phone Number

Noida, Uttar Pradesh, India

Noida, Uttar Pradesh, India

Bengaluru Area, India

- Deep-diving into client’s business, analyzing the need and defining the problem statement. - Conducting market research using design thinking tools such as quantitative and qualitative interviews, card sorting, contextual inquiry, competitive analysis, business model canvas, usability testing; to identify need and gaps, market trends, customer behaviour, marketing channels, and consumer personas. - Design strategic solutions to specific problems based on consumer and market insights. Develop brand value proposition, brand essence, tone of voice, positioning statement, organisational policies, as guidelines for brands- Driving the process of co-creation alongwith external and internal stakeholders by taking the lead in elaboration of ideas, design concepts, customer journeys, service blueprints; driving development and testing of prototypes and developing high quality presentations.- Define the end-to-end, holistic customer experience, communicate design decisions, lead cross functional teams to decode fuzzy problems to working solution prototypes.- Bridging the gap between Product team and design team by clearly articulating the challenges and together arriving at solutions.- Writing creative briefs and coordinating with designers while maintaining the style guideline to develop branding identity and elements or creative collateral (physical and digital), Website (UI UX) development, product development based on designed strategic identity- Presenting the ideas and prototypes to clients, articulate and defend conceptual and directional choices- Responding to new business opportunities, writing proposals and delivering impactful presentations

Gurgaon, India

Designed a branding asset identification docket to be circulated across all Cinepolis cinemas acting as a guide and a tool that eases communication between cinepolites (staff on ground) and the decision makers at the backstage.

New Delhi Area, India

Apart from developing conceptual designs and transforming into working plans, I dig deeper to bridge the gap between Architecture-the-profession and architecture the business. Some of my key responsibilities include:- Design conceptualization and client engagement- Project lead identification- Bid and Tender management for large government and private projects- Proposal and contract management- Media engagement- print, social media & website

Chittranjan Park, New Delhi

Master Of Design, Strategic Design And Brand Leadership

Bachelor Of Architecture (B.Arch.), Architecture

Activities and Societies: NASA

Education record