Ritika Goswami work email
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Ritika Goswami personal email
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Hey! I’m Ritika, a consumer insight professional and a branding expert based in Delhi, with 16 years + of work experience. I focus on solving branding issues through consumer psychology and unravelling motivation. I have recently forayed into Media Strategy.Passionate about all things branding. I talk about it, read about it, write about it and present it through storytelling. The intent is to create impact for clients, that ultimately translates into revenue. Outside work, I have written a few articles on branding with leading publications. Am a Certified Usability Analyst from Human Factors International. And a complete board game freak, content junkie and a dog lover.
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Vice President StrategyDentsuNew Delhi, Dl, In
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Vice President StrategyIprospect Mar 2023 - PresentGurugram, Haryana, India -
Associate DirectorNielseniq Apr 2019 - Mar 2023Gurgaon, IndiaFMCG All India Lead - Head the all-India vertical handing FMCG, AlchoBev- Responsible for business reporting and revenue management - Consistently work on Business development and have strong client relationships- Winner of internal awards for strategic research studies & business development initiatives -
Group Account DirectorKantar Imrb Jul 2014 - Mar 2019- Headed the North India team that worked with FMCG, Alcohol and Durable clients- Adept at the need segmentation tool (Needscope)- Worked on new brand launches, from conceptualization to design to communication strategy- Carried out ethnographic and evaluation work for development sector clients- The all India digital champion for online community platform -
Senior Account ManagerThe Leading Edge Aug 2013 - Jun 2014Gurgaon, India- Socio-cultural analysis- Brand ideology work - Worked on multi-country projects
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Senior Research ManagerImrb International Oct 2009 - Jul 2013New Delhi Area, India- Worked on the biggest accounts in FMCG, with special focus on food, beverages and alcohol clients- Worked on a new qualitative methodology 'Progressive Relaxation Technique'
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Assistant ManagerBennett Coleman And Co. Ltd. (Times Group) Jun 2005 - Jul 2009New Delhi Area, India- Worked with the Brands Communication team to provide partner companies with strategic direction and help conceptualize branding initiatives across BCCL platforms- Analyzed marketing strategies of international and domestic media companies- Documentation and reporting of issues and strategies across the departments in BCCL
Ritika Goswami Skills
Ritika Goswami Education Details
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B.A. (Hons.) History -
Marketing -
Holy Child AuxiliumHigh School
Frequently Asked Questions about Ritika Goswami
What company does Ritika Goswami work for?
Ritika Goswami works for Dentsu
What is Ritika Goswami's role at the current company?
Ritika Goswami's current role is Vice President Strategy.
What is Ritika Goswami's email address?
Ritika Goswami's email address is ri****@****ail.com
What schools did Ritika Goswami attend?
Ritika Goswami attended St. Stephen's College, Indian Institute Of Foreign Trade, Holy Child Auxilium.
What skills is Ritika Goswami known for?
Ritika Goswami has skills like Primary Research, Market Research, Customer Insight, Consumer Behaviour, Marketing Research, Segmentation, Secondary Research, Analytics, Quantitative Research, Market Intelligence, Competitive Intelligence, Brand Equity.
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Ritika Goswami
Bengaluru -
Ritika Goswami
Assistant Professor Of Law | Advocate | Phd In Law - Pursuing | Llm Corporate Law - Silver Medalist | B.A.,Ll.B (H)Jaipur
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