• Execution of Sales strategies and programs to impact revenue, growth, retention and productivity. Capture and articulate ROI of programs to target future enhancements. • Collaborate with Line of Business leaders to support development and execution of key programs for their work streams. • Analytics to drive Sales business initiatives.

Product and Sales Head • Developing the business case, financial modelling, Go-to-market strategy development, designing of SOPs and presentation of Annual operation plans to CEO and Board of directors. Working extensively with CXO suite of HT Media showcasing performance of the business, new strategic initiatives/opportunities impacting top line & incorporating inputs from the Board into the overall strategy of the company. • Building strategic alliances with external and internal parties to develop competitive solutions & synergies. Continuous and extensive consumer research on industry best practices, competitive landscape, domestic & international trends & opportunities to improve product features & meet changing customer needs. Using customer perception metrics such as NPS to identify and plug gaps in the product to improve customer satisfaction scores.• Data Analytics & analysis thereof. Use of robust metrics to take strategic decisions impacting performance of sales force, lead management, customer satisfaction. • Hiring and training of talent pool. Employee engagement, team management and motivation. Designing of robust performance measurement KPIs, and score sheets to objectively analyse performance. Creating training programs covering the entire sales cycle. Study of existing leads funnel and ways to widen the sales funnel thereby reducing lead wastage. Increasing the sales conversion TAT.• Customer Servicing & Retention. Overseeing end to end consumer life cycle & devising ways to enrich customer experience through exemplary customer servicing at multiple touch points. Driving the end to end product life cycle of English language training (ELT) product for HT Media. Expansion of product portfolio to include new customer segments & channels

• Strategy and New product development. Part of the strategy team to conduct an in-depth study of Indian education diaspora through primary research across 125 schools in 25 cities of North India as well as secondary research. Extensive market research in the field of: affiliation rules, legal structuring, real estate & location study, new concepts & practices. Also worked on business & financial modelling for a K-12 school• Marketing, Communication and Branding. Brand management, events & activations, communication, SPOC for creative, media, digital, on-ground & outdoor agencies & vendors. Conducted primary and secondary research to understand the nuances of supplementary tutoring market. Designed & executed annual activity calendar to create superior customer experience.

Core member of Telecom Advisory Services division of E&Y. Key Responsibilities involved Internal audit, Revenue Assurance, Risk identification & control evaluation, Benchmarking against Key Performance Indicators, Competition Benchmarking and Forensic study for telecom clients. Conducted Independent audits in areas of expertise primarily Sales and Marketing, Service Provisioning, Usage Processing, Billing, Credit & Collection, Customer care, etc.