Ritika R. Email and Phone Number
Ritika R. is a Employer Branding, Communications, Diversity and Inclusion at Cactus Communications.
Cactus Communications
View- Website:
- cactusglobal.com
- Employees:
- 2011
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Head - Employer BrandingCactus Communications Mar 2022 - PresentRemoteLeading awareness and talent attraction strategies to reduce time and cost to hireCrafted the Employer Brand and Employer Value Proposition (EVP) to shape the culture story of the companyLeading the employer brand narrative on press, social media and campusShaping the communication to elevate employee experience and employer brand -
Sr. Manager - Brand And Marketing StrategyDisney Star Oct 2016 - Mar 2022Mumbai Area, IndiaDigital Communications Lead for the corporate brand Comms lead for Diversity & Inclusion Leading the editorial strategy, brand narrative and content for startv.com and social media Cause marketing - environmental campaigns, mental health and equalityLeading employer branding strategy for Star networkIdeating scripts, content ideas and production of videos Partnering with writers, filmmakers, visual artists, digital agencies to build a bank of contentMeasuring success and identifying new opportunities with digital toolsPartnering with public policy, PR and HR teams to build the impact story -
Lead - Digital StrategyEdelman Jan 2016 - Aug 2016Mumbai Area, IndiaLed the digital planning team. Created online marketing strategies and communications for PayPal, GE, HP.Responsible for building awareness, capabilities and learning in digital across Edelman India -
Head - Social MediaIndigo Consulting Jan 2013 - Dec 2015MumbaiDeveloped insight driven digital strategies for Asian Paints, Axis Bank, P&G (SEA), Tata SampannConceptualized integrated marketing communications campaigns: digital and video content Led revamp projects for websites and mobile sites.Evolved strategies to continuously better user experience and journey on website, mobile and apps.Put together media buying strategies for Facebook, Twitter and LinkedIn. -
Marketing Manager - Knowledge & InsightsIntellecap Aug 2010 - Dec 2011Led digital marketing for Beyond Profit (digital publication about social enterprises).Tracked and analysed key performance indicators related to consumer targeting, acquisition, and retention. Designed campaigns for social media platforms to enhance interactivity, engagement and market presence. -
ConsultantRight Management Dec 2005 - Aug 2010Developed and implemented innovative strategies to improve employer brand value.Led and designed large-scale leadership development related to executive education, executive coaching, organisational transformation and employee engagement.Translated all strategic and operational objectives into specific communication campaigns for the organisation.Managed editorial responsibilities for ‘The Right Quarterly’, a quarterly print publication of Right Management, featuring best practices of organisation transformation.
Ritika R. Education Details
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Lady Shri Ram College, Delhi UniversityEnglish Literature
Frequently Asked Questions about Ritika R.
What company does Ritika R. work for?
Ritika R. works for Cactus Communications
What is Ritika R.'s role at the current company?
Ritika R.'s current role is Employer Branding, Communications, Diversity and Inclusion.
What schools did Ritika R. attend?
Ritika R. attended Lady Shri Ram College, Delhi University.
Who are Ritika R.'s colleagues?
Ritika R.'s colleagues are Vibha Shetty, Reshma Shirke, Don Vaz, Ramaiya Kumar, Kaitlin Sharkey, Divyesh Patel, Priyanka Thali.
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