Leading awareness and talent attraction strategies to reduce time and cost to hireCrafted the Employer Brand and Employer Value Proposition (EVP) to shape the culture story of the companyLeading the employer brand narrative on press, social media and campusShaping the communication to elevate employee experience and employer brand

Digital Communications Lead for the corporate brand Comms lead for Diversity & Inclusion Leading the editorial strategy, brand narrative and content for startv.com and social media Cause marketing - environmental campaigns, mental health and equalityLeading employer branding strategy for Star networkIdeating scripts, content ideas and production of videos Partnering with writers, filmmakers, visual artists, digital agencies to build a bank of contentMeasuring success and identifying new opportunities with digital toolsPartnering with public policy, PR and HR teams to build the impact story

Led the digital planning team. Created online marketing strategies and communications for PayPal, GE, HP.Responsible for building awareness, capabilities and learning in digital across Edelman India

Developed insight driven digital strategies for Asian Paints, Axis Bank, P&G (SEA), Tata SampannConceptualized integrated marketing communications campaigns: digital and video content Led revamp projects for websites and mobile sites.Evolved strategies to continuously better user experience and journey on website, mobile and apps.Put together media buying strategies for Facebook, Twitter and LinkedIn.

Led digital marketing for Beyond Profit (digital publication about social enterprises).Tracked and analysed key performance indicators related to consumer targeting, acquisition, and retention. Designed campaigns for social media platforms to enhance interactivity, engagement and market presence.

Developed and implemented innovative strategies to improve employer brand value.Led and designed large-scale leadership development related to executive education, executive coaching, organisational transformation and employee engagement.Translated all strategic and operational objectives into specific communication campaigns for the organisation.Managed editorial responsibilities for ‘The Right Quarterly’, a quarterly print publication of Right Management, featuring best practices of organisation transformation.