As the founder of Smarketers, I have a vision to revolutionize the affiliate marketing industry through innovation, trust, and global impact. I started my company in January 2021, after graduating with a BBA degree in digital marketing from Lovely Professional University, where I learned the fundamentals and best practices of online marketing, analytics, and strategy.With Smarketers, I aim to create a platform that enables transparent and sustainable partnerships between advertisers and publishers, while reaching a diverse and engaged audience across the world. I also strive to nurture and empower a talented and passionate team that shares my values and goals. Together, we have achieved multiple milestones, such as securing a large contract with a leading e-commerce brand, increasing the user retention rate by 25%, and launching a new feature that leverages AI to optimize the campaign performance.