- Content creation and production for her social media channels.- Content writing for social media copy, PR articles and any miscellenous requirements.

Brands: Dell Gaming and Alienware India, Dell India, Dell AarambhResponsibilities:- Lead the gaming section for Dell and Alienware India in social media and online marketing, event activation, campaigns and content.- Lead the ORM system- Contribute to Dell Aarambh, a CSR campaign in terms of content and strategy.- Train and mentor new recruits.Scope of work:Creative Ideation, Strategy and Planning:- Ideate and strategize for online and social media, event activities and campaigns.- Execute planned strategies by panning out content decks and event activities from start to finish.- Create content for digital mediums: websites, microsites & landing pages, emailers, social media ads and Google ads.- Write long-form content for blogs, websites, video series' and livestreams.Event Activations:- Ideate and execute activities to increase engagement and visits to the booth in partner events.- Co-ordinate and procure logistical and production requirements from third-party vendors.- Promote upcoming and live event activities on social media.- Additional: Worked as an emcee for the activities.Online Reputation Management:- Respond to queries and monitor conversations on social media platforms: Facebook, Twitter, Instagram and YouTube.- Manage Google My Business and Facebook Business Location accounts.Reporting and Analysis:- Generate weekly, monthly and quarterly reports and analysis to recommend best practices and plan of action for future.

- Write and execute content & social media strategies for Dell Gaming and Alienware India.- Monitor and respond to queries from customers on social media.- Generate weekly, monthly and quarterly reports and analysis to recommend best practices.

Responsibilities:- Executed Social Media Strategies for ShopLyne.in across their Facebook, Twitter and Instagram profiles- Wrote interactive blogs on Retail Therapy- Made content calendars, scheduled social media posts through Buffer- Tracked insights and engagement of their social media platforms and their Android app through various tools- Studied importance and features of popular social media platforms and designed content strategies suitable for the same